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Brand Authenticity is Key for Millennial Marketing

Many folks in the digital marketing industry will recognize Dave Williams as the co-founder of 360i (we were friendly competitors), or the founder of BLiNQ.

Currently, Dave is the CEO & Co-Founder, NomadX, a company whose mission is to revolutionize the way remote worker travelers, or “Digital Nomads,” live, work, and travel.

In this segment, Dave and I discuss how NomadX markets to its audience, and in particular the importance of brand authenticity and brands giving back.  The full interview in two parts is also below.

Full interview part 1:

Part 2

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