We don’t often cover BtoB marketing on the eMarketing Association podcasts, and we should. There are millions of businesses selling to other businesses. That’s why I’m so pleased that Rob Griffin, VP of Media at BusinessOnline, joined me to discuss the role of content in guiding B2B buyers down the purchase funnel.
Rob and I also discussed best interest in in account based marketing, and the continued evolution of BtoB marketing in the digital age. For the full interview, click below.