Sign in
Join
Podcasts
CLIPS
CONFERENCE COVERAGE
EVENTS
WEBINARS & PANELS
EVENTS
VIEWPOINT
BLOGS
NEWS
Billions of Google Ad Credits Generate Ad Inflation resulting in Billions of Incremental Ad Spend
Why Are CMOs & Many Agencies Refusing to mention the Google Mass Arbitration for spend recovery?
The Google Ads Overcharge Recovery Opportunity: My POV
INTERVIEWS
ADVISOR ACCESS
OFFICE HOURS
ABOUT
Sign in
Welcome!
Log into your account
your username
your password
Forgot your password?
Create an account
Privacy Policy
Sign up
Welcome!
Register for an account
your email
your username
A password will be e-mailed to you.
Privacy Policy
Password recovery
Recover your password
your email
Search
Podcasts
CLIPS
CONFERENCE COVERAGE
EVENTS
WEBINARS & PANELS
EVENTS
VIEWPOINT
BLOGS
NEWS
Billions of Google Ad Credits Generate Ad Inflation resulting in Billions of Incremental Ad Spend
Why Are CMOs & Many Agencies Refusing to mention the Google Mass Arbitration for spend recovery?
The Google Ads Overcharge Recovery Opportunity: My POV
INTERVIEWS
ADVISOR ACCESS
OFFICE HOURS
ABOUT
Search
Podcasts
CLIPS
CONFERENCE COVERAGE
EVENTS
WEBINARS & PANELS
EVENTS
VIEWPOINT
BLOGS
NEWS
Billions of Google Ad Credits Generate Ad Inflation resulting in Billions of Incremental Ad Spend
Why Are CMOs & Many Agencies Refusing to mention the Google Mass Arbitration for spend recovery?
The Google Ads Overcharge Recovery Opportunity: My POV
INTERVIEWS
ADVISOR ACCESS
OFFICE HOURS
ABOUT
Search
CONFERENCE COVERAGE
Recent Blogs
eCommerce
Ezra Doty, of Quorum, on using location data to identify and market to high-intent audiences
Kevin Lee
-
November 28, 2023
0
Publishing
Ravi Mittal, of Quizzly.ai, on using contextually relevant quizzes to deepen engagement and boost registrations
Kevin Lee
-
November 22, 2023
0
SEO
Mordy Oberstein, of Wix, on the past and future of SEO
Kevin Lee
-
November 22, 2023
0
SEO
Atiba de Souza, of Client Attraction Pros, on mastering Video SEO
Kevin Lee
-
November 20, 2023
0
Programmatic
Mike Hauptman, of Adlib, on removing barriers and complexities from Demand-Side Platforms
Kevin Lee
-
November 20, 2023
0
SEO
Will Critchlow, of SearchPilot, on SEO A/B testing and AI’s role in the future of organic optimization
Kevin Lee
-
November 17, 2023
0
Performance Marketing
Ameet Khabra, of Hop Skip Media, on best practices for Google’s Performance Max, GA4, and AI
Kevin Lee
-
November 17, 2023
0
AI
Charlene Li on Generative AI’s role in disruptive business transformation
Kevin Lee
-
November 15, 2023
0
Podcasts
Bryan Barletta, of Sounds Profitable, on the business of podcasting
Kevin Lee
-
November 13, 2023
0
Ad-Mar-Tech
Stephen F. Johnston, Jr. of Pubwise, on increasing revenue for publishers using programmatic advertising
Kevin Lee
-
November 13, 2023
0
SEO
Shawn Huber, of LastMile Retail, on helping Google crawl your site & hyperlocal SEO best practices
Kevin Lee
-
November 9, 2023
0
AI
Ashley Segura, of TopHatContent, on topic ideation, content creation, and influencers in the age of AI
Kevin Lee
-
November 8, 2023
0
Data
Michelle Covey, of GS1 US, on improving product trackability throughout the global supply chain
Kevin Lee
-
November 8, 2023
0
AI
Purna Virji, of LinkedIn, on Content Marketing best practices in the age of AI
Kevin Lee
-
November 7, 2023
0
Content Marketing
Ola King on future-proofing SEO, storytelling, influencer marketing, and why SEO is a UX discipline
Kevin Lee
-
November 7, 2023
0
Creativity
Lee-Sean Huang, of AIGA, on the future of creativity and design in the age of AI
Kevin Lee
-
November 6, 2023
0
eCommerce
Chris Moe, of Cartograph, on Amazon marketplace marketing & pricing strategies
Kevin Lee
-
November 3, 2023
0
Ad Commentary
LOL, Grant Gustin as Seymour Roas
Kevin Lee
-
November 3, 2023
0
Ad-Mar-Tech
Duane Brown, of Take Some Risk, Inc., on maximizing results in digital advertising
Kevin Lee
-
November 3, 2023
0
Public Relations
Andrew Holland, of JBH, on the power of digital PR in SEO
Kevin Lee
-
November 1, 2023
0
AI
Julia McCoy, of Content at Scale, on SEO in the age of AI-generated content
Kevin Lee
-
November 1, 2023
0
AI
SEO implications of Google Bard & Bing ChatGPT’s Hallucinogenic visions.
Kevin Lee
-
October 29, 2023
0
CSR - Social Impact
Lomit Patel, of Tynker, on translating kids’ love of Minecraft into a passion for software coding
Kevin Lee
-
October 26, 2023
0
Advertising
Michael Facchin, of Ad Badger, on Amazon’s new, powerful advertising tools
Kevin Lee
-
October 19, 2023
0
Marketing
Advertising Week New York. Smart Sponsors Create Content Strategically
Kevin Lee
-
October 18, 2023
0
Branding
Claudio Ludovisi, of the Pepperdine Graziadio Business School, on brand purpose, paid vs. organic media, AI and fan engagement research
Kevin Lee
-
October 13, 2023
0
Advertising
Destaney Wishon, of BetterAMS, on mastering advertising on Amazon
Kevin Lee
-
October 4, 2023
0
Analytics
Zack Edgmon, of SmartScout, on analytics for the Amazon Marketplace
Kevin Lee
-
September 22, 2023
0
Ad-Mar-Tech
Fred Godfrey, of Origin, on the evolution of CTV advertising
Kevin Lee
-
September 19, 2023
0
Analytics
Digital Marketing Oldtimer Quiz, the UTM (Blast from the past)
Kevin Lee
-
September 18, 2023
0
1
...
7
8
9
...
18
Page 8 of 18
Most Read
Andrew Buckman, of Publisher Collective, on how publishers can thrive beyond search
November 4, 2026
Melissa Anderson, of Search.com, on building trust in the AI era
October 30, 2026
Jared Lapin, of Consumable, on the untapped potential of audio advertising
October 15, 2026
Sara Rosoff on meeting customers where they shop
October 7, 2026
Company
Trending
Public Relations
Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job
Ad-Mar-Tech
Strategic CMO: David Levin of Bob’s Discount Furniture
Content Marketing
Content Marketing: the Secret Weapon of CRM
Categories
The Strategic CMO
63
AI
61
Advertising
56
eCommerce
56
B2B
52
Events
50
Ad-Mar-Tech
48
