The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

Performance Marketing

Ameet Khabra, of Hop Skip Media, on best practices for Google’s Performance Max, GA4, and AI

Abe Mezrich, of MediaWallah, on identity resolution, data privacy, and targeted advertising

Matt Conlin, of Fluent, on Twitter, omnichannel messaging strategy, and the evolution of performance marketing

Erin Cigich, of Perform[cb], on the evolution of performance-based marketing

Seth Hirsch, of ShopFluency, on ROI/ROAS vs campaign scale

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A pitch from Jaime Anderson Automated Sales Assistant, Google Cloud

Kathleen Booth, of Pavilion, on how GTM 2024 will help Go-to-Market executives succeed

Scott Breitenother, of Brooklyn Data Co., on building strong foundations for data strategy

Darin Adams, of Keap, on best practices for CRM, email marketing, and business automation

FEATURED ARTICLES

Scott Breitenother, of Brooklyn Data Co., on building strong foundations for data strategy

Gary Survis, of Insight Partners, on startups, analyst relations, the transformative potential of GenAI, & B2B marketing best practices

Mandy Herrmann, of Allivet, on using smart data-driven marketing strategies to move the needle

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A pitch from Jaime Anderson Automated Sales Assistant, Google Cloud

Kathleen Booth, of Pavilion, on how GTM 2024 will help Go-to-Market executives succeed

Scott Breitenother, of Brooklyn Data Co., on building strong foundations for data strategy

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Performance Marketing

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