Performance Marketing

Ameet Khabra, of Hop Skip Media, on best practices for Google’s Performance Max, GA4, and AI

Abe Mezrich, of MediaWallah, on identity resolution, data privacy, and targeted advertising

Matt Conlin, of Fluent, on Twitter, omnichannel messaging strategy, and the evolution of performance marketing

Erin Cigich, of Perform[cb], on the evolution of performance-based marketing

Seth Hirsch, of ShopFluency, on ROI/ROAS vs campaign scale