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CONFERENCE COVERAGE

Recent Blogs

AI

Alan Gonsenhauser, of Demand Revenue, on brand gravity, GEO, and the new B2B playbook

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AI

Katherine Lehman on human-centered marketing in the age of AI

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Marketing

Scott Brinker on the evolution of the martech landscape

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Agencies

Jeff and David Bush, of BDR.AI, on building an irresistible offer with a converting message

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AI

Marco Matos, of Adora, on how AI Is reinventing creative optimization across channels

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Branding

David Brier on branding as “the art of differentiation”

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AI

Jordan Liebman, CMO and Growth Leader, on how CMOs can win in an AI-saturated world

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AI

Sherehan Ross on Building a People-First, AI-Driven Marketing Engine

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Ad Commentary

Liquid Death’s face of Skynet. Brilliant!

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Content Marketing

Jessica Rubino, of New Hope Network, on innovation in the CPG and retail ecosystem

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Influencer Marketing

Scott Eddy on storytelling, influencers, and social media best practices for travel marketing

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Affiliate

Greg Hoffman, of Apogee, on the convergence of performance, affiliate, and influencer marketing

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Marketing

Shelli Strand, Market Strategy and Go-To-Market Advisor, on Smart GTM Strategies for SaaS and Security Sectors

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Analytics

Jeff Cherkassky and Jill Randell, of Fuse, on building a better system to handle critical marketing data

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News

Will Saks Global Chapter 11 Put Manufacturers at Risk?

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Media

Brian Conlan, of DAX US, on the evolution of programmatic audio advertising

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Data

David Joosten, of GrowthLoop, on the power of first party data activation

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Influencer Marketing

Keith Bendes, of Linqia, on effective influencer marketing strategies

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Video - TV

Jason Fairchild, of tvScientific, on digital marketing’s shift to CTV

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Ad-Mar-Tech

William A. (“Bill”) Lederer, of Madtech.ai, on the evolution of marketing decision intelligence

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Ad Commentary

YouTube AI Ad Explosion (means they are working)

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Agencies

Fractional Agency Model is Superior to Fractional CMO or Freelancer

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Data

Henry Innis, of Mutinex, on the evolution and challenges of marketing mix models

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Programmatic

Dave Gwozdz, of Spottail Digital, on streamlining and simplifying adtech

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Cause Marketing

Kris Johns, of AdGood, on making CTV advertising affordable for nonprofits

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Advertising

AI Video Ads, Obviously AI, Obviously Delivering ROI

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AI

Chris Yeh, of Blitzscaling Ventures, on rapid startup scaling, AI in marketing, & Silicon Valley myths

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B2B

Scott Wharton, of Tandem PV, on next-gen solar power tech (plus B2B marketing tips)

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Ad-Mar-Tech

Sean Simon, of Blurbs & Cogent Collective, on streamlining the MarTech buying process

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Influencer Marketing

Kristen Wiley, of Statusphere, on the evolution of influencer marketing

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