I had a fun virtual chat with Kris Johns, CEO and founder of AdGood, a platform aimed at reclaiming unsold ad inventory for nonprofits. AdGood allows nonprofits to get access to premium TV ad space that hasn’t traditionally been available to them.
Launched earlier this year at CES, AdGood partners with agencies representing nonprofits, connecting them to premium CTV inventory through their preferred DSPs. This approach lets nonprofits access high-quality ad placements at a fraction of the usual cost, with AdGood delivering up to 400% more impressions for the same budget compared to other platforms.
Kris is a successful entrepreneur with a long career in digital media and ad tech; as his LinkedIn profile states, “founding AdGood was a natural evolution, uniting my passion for social impact with a deep understanding of streaming and AdTech.”
Kris and I discuss his journey to forming AdGood, how it works, and the opportunity it offers both to publishers and non-profit buyers.
Discussion points include:
– The common perception that TV and video ads are too expensive for nonprofits, both in terms of inventory and production.
– AdGood’s partnership with Streamr.ai, which provides a self-serve Gen AI ad manager for nonprofits.
– How AdGood’s AI ad manager scrapes content from a nonprofit’s website to create a 30-second video ad with voiceover, music, and images, allowing for easy customization.
– The potential for nonprofits to discover CTV and the role of emotion in driving donations and volunteerism.
– Potential synergies between CTV and direct mail campaigns, leveraging household addresses for custom audience selection.
– How the AdGood platform provides tools for multivariate testing and performance monitoring, ensuring nonprofits can iterate and improve their campaigns.