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News
Featured
Industries
Travel
Financial Services
Automotive
Health
Real Estate
Ad-Mar-Tech
Search (PPC)
SEO
Content Marketing
Social Media
Email Marketing
Video – TV
Audio – Radio
The Strategic CMO
EVENTS
CAREER
MEMBERSHIP
About the eMA
Sponsors
eMA Advisors
Home
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BtoB
Knowing the Corporate “who” – Carol Martindale describes Leadfeeder Deanonymization
Kevin Lee
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April 9, 2021
Research
Qualitative vs. Quantitative Market Research The Right Choice
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Marketing Research Best Practices the GOODQUES Team Weighs In
Research
Does Market Research Have a Positive ROI? Maria Vorovich & Holland Martini from GOODQUES share their thoughts
Media
Who Should “Own” DCO / Creative Optimization – Oli Marlow of Ad-Lib Shares Best Practices
Public Relations
Beyond the press release – the permanence of PR for SEO
Kevin Lee
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May 2, 2020
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Publishing
What is knewz.com? & What is NewsCorp Thinking?
Kevin Lee
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April 24, 2020
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Ad-Land Goes Remote – Budgets Evaporate
Kevin Lee
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March 16, 2020
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Advertising
Hey Twitter, is Surfermom77 a Russian Account?
Kevin Lee
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December 29, 2019
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Ad-Mar-Tech
Strategic CMO: David Levin of Bob’s Discount Furniture
Steven Baldwin
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October 4, 2019
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Social Media
The Many (Bitter) Flavors of Influencer Fraud
Steven Baldwin
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October 3, 2019
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Branding
Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media
Steven Baldwin
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September 5, 2019
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Public Relations
### @ the end of a Press Release
Kevin Lee
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August 21, 2019
0
Market Research
Don’t Mix Research & Marketing
Kevin Lee
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August 21, 2019
0
Public Relations
Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job
Kevin Lee
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August 17, 2019
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