Mitchell Hirschorn is Head of Sales and Partnerships at This Week in Fintech, the largest fintech community in the world. His role involves organizing various events, including meetups, happy hours, dinners, workouts, and classes, and he also oversees the content and programming offered by the community.
I was eager to catch up with Mitchell for a discussion of strategies for engagement in the FinTech space. Mitchell emphasizes understanding client challenges and goals, leveraging a multi-strategy approach, and the importance of persistence in sales. He highlights the success of StableCon, an event to be held this September in Washington, DC and the benefits of press coverage from major publications. Mitchell notes the importance of SEO and content diversity, including newsletters and niche topics. We also discuss the significance of international reach, particularly for events in Washington, D.C., and the evolving nature of client engagement across various communication channels.
Discussion topics include:
- Budget allocation for thought leadership content like podcasts and white papers.
- The importance of a multi-strategy approach for content, including case studies, events, media, and branding strategies.
- The trend of publishers entering the events business and the different policies they have regarding press coverage.
- The types of events that resonate most with clients, such as keynotes, meet-and-greets, and networking breaks.
- Why PR and Corporate Communications teams are starting to consider SEO strategies.
- The potential for attracting advertisers outside of FinTech, such as luxury automotive and premium golf vacations.
- The importance of persistence and being pleasantly persistent in sales efforts.