Executive coaching is a valuable investment for marketing executives looking to sharpen their leadership skills, navigate industry changes, and drive business growth. So I was very happy to sit down with Carolyn Bao, of Edge, and her coach, Marisa Sarfatti to explore the value of coaching and how busy executives might partake of this value.
Marisa highlights the need for leaders to balance quick wins with long-term strategies, use data effectively, and foster a growth mindset. Carolyn shares her experiences, advocating for strategic coaching to enhance professional trajectories. They stress the importance of investing in oneself and one’s team, leveraging data for decision-making, and adapting to AI and industry disruptions. Both agree that coaching can significantly improve leadership effectiveness and organizational success.
Discussion points include:
- The challenges executives face due to the fast pace of change and the tendency to be reactive.
- The importance of taking “think time” and prioritizing long-term goals.
- The need for leaders to have a marketing plan for themselves and their teams.
- The Pareto effect and the Eisenhower matrix as tools for prioritizing tasks.
- The importance of understanding AI and its impact on the business.
- The value of remaining curious and demystifying the need for self-improvement.
- The importance of investing in team development to free up time for high-value activities.
- The role of a coach in helping leaders build resilience and grit.
