Data Archives - Page 2 of 2 - eMarketing Association

Kacy Cole, of Holland America Line, on marketing innovations for high-value cruise guests

April 9, 2024

Julie Roehm on customer experience, marketing innovation & business transformation

December 12, 2023

Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration

December 11, 2023

Angela Rodriguez, of Proximic by Comscore, on the future of targeted advertising in a cookie-less world

May 3, 2024

Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

May 1, 2024

Giuseppe La Rocca, of StackAdapt, on the evolution of programmatic advertising

May 1, 2024

ABOUT US

The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

Data

Batu Sat, of Mall IQ, on leveraging geo-location data for marketing

Mike Gunderson, of Gunderson Direct, on using digitally-enabled direct mail for hyper-personalized marketing

Data Privacy and Marketing: Navigating 2024 Regulations and Consumer Trust

Michelle Covey, of GS1 US, on improving product trackability throughout the global supply chain

Duane Brown, of Take Some Risk, Inc., on maximizing results in digital advertising

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Angela Rodriguez, of Proximic by Comscore, on the future of targeted advertising in a cookie-less world

Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

Giuseppe La Rocca, of StackAdapt, on the evolution of programmatic advertising

David Alexander, of Everbridge, on Critical Events Management & B2B marketing lessons

FEATURED ARTICLES

Kacy Cole, of Holland America Line, on marketing innovations for high-value cruise guests

Julie Roehm on customer experience, marketing innovation & business transformation

Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration

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Angela Rodriguez, of Proximic by Comscore, on the future of targeted advertising in a cookie-less world

Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

Giuseppe La Rocca, of StackAdapt, on the evolution of programmatic advertising

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