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Yearly Archives: 2019

Hey Twitter, is Surfermom77 a Russian Account?

Kevin Lee - 0
Hey Twitter, have a question for you, but first... Let's compare the political advertising ban at Twitter to the "Earned Media" impact that a fake...

Strategic CMO: David Levin of Bob’s Discount Furniture

Steven Baldwin - 0
On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture. A...

The Many (Bitter) Flavors of Influencer Fraud

Steven Baldwin - 0
Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to...

Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media

Steven Baldwin - 0
Sometimes lightning strikes for a brand -- and that downward heavenly spark struck this past week in the wake of "SharpieGate" -- the multi-day...

Marketing and HR – Disturbing Results of Girls Who Code Survey

Kevin Lee - 0
You may not think that the experiences of interviewees (internship, part time, full time or contract), is of concern to the marketing team. Well,...

### @ the end of a Press Release

Kevin Lee - 0
Halo Group (a Didit Company) has an article where they explain why ### three pound or hash tags are used at the end of...

Don’t Mix Research & Marketing

Kevin Lee - 0
I've been tempted myself to use a survey to communicate as opposed to collect valuable information about prospects or clients, and while it is...

Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job

Kevin Lee - 0
NYC had a bomb scare caused by someone who has provided Amazon Prime Day an unexpected and brand unsafe product placement. Clearly, some brand-unsafe advertising...

Grappling with Clickless Searches from a Portalized Google

Steven Baldwin - 0
Remember "portals?" Back in the 1990s, becoming a "portal" was what web-based media companies did to resist losing users to 3rd-party sites whose advertising...

Pizza, Politics Pete, The Donald and Marketing

Kevin Lee - 0
Sometimes a pizza says a lot. Politicians seem drawn to pizza, and for Pete Buttigieg, there's an alliteration to be had... So, when I...

Customer Service & Experiential Branding – Vonage Loses me to Ooma

Kevin Lee - 0
One can easily make a case that customer service should be owned by marketing. Billions of dollars in marketing budget are deployed to get...

Google and Bing Are Handling the SoulCycle Boycott Controversy Very Differently

Steven Baldwin - 0
SoulCycle is much in the news this past week as it struggles to address a growing viral consumer boycott of itself, along with Related...

So, now I’m a “Gawker Stalker” (and brand unsafe)

Kevin Lee - 0
Got an interesting press hit today as a result of my prior interest in Gawker. (As it happens, that NY Post story is apparently...

Brand Safe Advertising – Standards or “Eye of the Beholder?”

Kevin Lee - 0
The digital advertising ecosystem spends a fair amount of time and energy discussing and addressing the issue of "brand safety; several studies have been...

Will Amazon Cut All The Waste From Audio Advertising?

Kevin Lee - 0
Advertising Age reported that Amazon has rolled out audio advertising.  While the test advertisers and their agencies weren't blown away, the key to understand...

The Many Benefits of PPC Personalization

Kevin Lee - 0
Econsultancy.com – a UK-based marketing consultancy firm – recently published a report enumerating the many beneficial effects of personalizing paid search campaigns. The report’s...

Kevin Lee CEO and owner of the eMarketing Association

Kevin Lee - 0
I've been active with the eMA nearly as long as it's been around, as a speaker, advisor and overall fan of the organization. Today, I...

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