The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

Local Advertising

Randi Stipes, of the Weather Company, on using weather as a marketing tool

Dennis Kelly, of Postalytics, on using tech to bring direct mail marketing into the 21st Century

Dan Kartzman, of Community Power LI, on Long Island’s non-fossil fueled future

Dan Wagner discusses consumer identity in the app ecosystem

Andrew Hazen – embracing video as a local marketing medium

Most Read

Darin Adams, of Keap, on best practices for CRM, email marketing, and business automation

Wyatt Link, of the Hiller Companies, on B2B marketing best practices for regulated industries

Saima Rashid of 6sense on the evolution of B2B marketing strategies

Jamari A. Douglas, of the Bermuda Tourism Authority, on the power of experiential marketing

FEATURED ARTICLES

Gary Survis, of Insight Partners, on startups, analyst relations, the transformative potential of GenAI, & B2B marketing best practices

Mandy Herrmann, of Allivet, on using smart data-driven marketing strategies to move the needle

Mike Allton, of Agorapulse, on the importance of storytelling and the strategic use of AI in marketing

POPULAR POSTS

Darin Adams, of Keap, on best practices for CRM, email marketing, and business automation

Wyatt Link, of the Hiller Companies, on B2B marketing best practices for regulated industries

Saima Rashid of 6sense on the evolution of B2B marketing strategies

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