Content Marketing Archives - Page 2 of 2

Kacy Cole, of Holland America Line, on marketing innovations for high-value cruise guests

April 9, 2024

Julie Roehm on customer experience, marketing innovation & business transformation

December 12, 2023

Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration

December 11, 2023

Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

May 1, 2024

Giuseppe La Rocca, of StackAdapt, on the evolution of programmatic advertising

May 1, 2024

David Alexander, of Everbridge, on Critical Events Management & B2B marketing lessons

April 22, 2024

ABOUT US

The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

Content Marketing

Duane “DJ” Sprague and Scott Brandley, of Shopper Approved, on online reputation management for e-commerce (plus free e-Book!)

James Hipkin, of Inn8ly, on website optimization and digital marketing strategies

Purna Virji, of LinkedIn, on Content Marketing best practices in the age of AI

Ola King on future-proofing SEO, storytelling, influencer marketing, and why SEO is a UX discipline

Claudio Ludovisi, of the Pepperdine Graziadio Business School, on brand purpose, paid vs. organic media, AI and fan engagement research

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Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

Giuseppe La Rocca, of StackAdapt, on the evolution of programmatic advertising

David Alexander, of Everbridge, on Critical Events Management & B2B marketing lessons

Cristy Garcia, of Impact.com, on best practices for working with influencers

FEATURED ARTICLES

Kacy Cole, of Holland America Line, on marketing innovations for high-value cruise guests

Julie Roehm on customer experience, marketing innovation & business transformation

Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration

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Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

Giuseppe La Rocca, of StackAdapt, on the evolution of programmatic advertising

David Alexander, of Everbridge, on Critical Events Management & B2B marketing lessons

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