Podcasts are HOT! You may have read that recently Spotify announced the “Strategic Acquisition of Podcast Technology Leader, Megaphone” which further cements the importance of podcasts as a communications channel.
I’m part of (and an investor in) the C-Suite Network which has a large B-to-B podcast network that coincidentally is powered by Megaphone. I have yet to start a podcast there but after this interview, I’m strongly considering it.
I had the privilege of interviewing the CRO of Megaphone, Matt Turck recently and we discussed the future of Podcasting.
The full interview includes a discussion of how brands are embracing podcasts which had long been the domain of direct response advertisers. I recommend you view the full interview if podcasts are of interest as a marketing channel.
