Influencers come in all shapes, sizes and flavors. One form of influencer that has broad appeal to marketers and has a high perceived value to marketing departments is the sports influencer. I had an opportunity to chat with Ishveen Anand, CEO & Founder at OpenSponsorship, a company connecting brands to athletes whose vision is to make sports sponsorships easier for everyone. In this segment, we Ishveen discuss the best way for marketers to approach influencer/sports marketing, including the need for marketers to properly establish KPIs and set aside an appropriate amount of budget.
In the full length interview we talked about OpenSponsorship’s origin story, how the platform works, the different types of sponsorships available to brands, mistakes made by brands when pursuing sponsorship and influencer opportunities, and tips for brands seeking opportunities in this channel.