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Erik Huberman: “TikTok has done an incredible job”

TikTok vs FB/IG vs Snap vs YouTube… Is it the battle of the content or the battle of the algo? Perhaps the brand and user experience makes a difference. In this podcast, I chat with Erik Huberman, the founder and CEO of Hawke Media, a growing marketing consultancy. Erik discusses TikTok’s success as a social platform and expresses his belief that TikTok has already become a formidable competitor to existing social platforms.
When we look at influencers and content, much of the top content exists across platforms. It’s common to see a tweet of FB post of a TokTok. Yet TikTok delivers the engagement of the consumer and that is formidable.

In the full interview, Erik and I discuss Hawke Media’s origin story, Erik’s new book, how the pandemic has radically altered pre-existing media plans, how marketers are adjusting to the post-cookie era, and other topics germane to contemporary digital marketing.



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