Susan Bratton on marketing to the 15 percent of Americans care about sexual health

Susan Bratton

Many eMA readers and viewers know Susan Bratton as a long-time contributor to the marketing ecosystem as Chairman Emeritus of the ad:tech Expositions and regular participation at events as a speaker, keynote and moderator.  These days, Susan is CEO of two companies: The 20, a supplement company specializing in libido support for sexual vitality; and Personal Life Media, the publisher of 34 books and programs, including Relationship Magic, Revive Her Drive, The Steamy Sex Ed®️ Video Collection, and her Amazon #1 International Bestseller, Sexual Soulmates: The Six Essentials for Connected Sex. In this segment, Susan explains that despite the perception that interest in sexual health is widespread, overwhelming shame, religious repression, and poor general health conditions limit interest in sexual health among the American population.

Clearly, when only 15% of the population care enough to want to solve their problems you’ve got a marketing challenge. That marketing challenge is exacerbated when most platforms and channels consider your content taboo.

Susan and I talk about how she has employed strategies and tactics which all marketing enthusiasts can appreciate.

In the full length podcast, Susan and I also discuss the power of email and how content is even more valuable as a marketing tool when most paid advertising channels are closed to a brand. These lessons will be valuable to cannabis marketers, gaming marketers as well as many mainstream marketers who want to use owned media.