Strategic CMO: Laura Santos


In early 2010, Didit sat down with Laura Santos, of Danskin. Various topics were discussed, including creating customer communities through the integration of online and offline marketing, mistakes often made by e-commerce executives, evaluating new forms of media, and what might be an ideal marketing blend.

As of 2019, Ms. Santos is Director, Sales & Marketing at BIGNAME Commerce (, &, in Amityville, NY.