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HomeThe Strategic CMOStrategic CMO: Sam Yagan

Strategic CMO: Sam Yagan

In early 2010, Didit interviewed Sam Yagan,’s CEO and Co-Founder. Multiple topics germane to e-marketers were discussed, including how to evaluate new forms of media, mistakes often made by CMOs with respect to online media, lessons learned from using targeted data, and revenue issues for free social networking sites, among other topics.


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