Strategic CMO: Todd Whitley

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In February of 2010, Didit interviewed Todd Whitley, of the Leukemia & Lymphoma Society. Issues discussed included the mistakes that non-profit CMOs often make, non-profits traditional reliance on direct mail, standard vs. custom social networkss, and other topics germane to e-marketing. As of 2019, Mr. Whitley is WNET’s Senior Director for Digital Fundraising.