In January of 2010, Didit sat down with Chris McCann, President, 1-800-FLOWERS.com. Chris had a lot to say about about evaluating new forms of media whose objective merit has yet to be proven to senior management, budget allocation issues, the future of electronic media, and the mistakes often made by CMOs (Chief Marketing Officers) with respect to online media and marketing.
The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.
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