Strategic CMO: Lizzie Schreier

In the Spring of 2010, Didit interviewed Lizzie Schreier, Senior Marketing Manager for the Allstate Corporation, one of the largest insurance providers in the United States. A range of subjects germane to e-marketers was discussed, including the necessity to break down unnecessary marketing “silos,” the challenges of getting senior management to buy into social media marketing (and digital marketing generally), and the inherent advantages enjoyed by traditional, non-digital marketing organizations over Internet pure-plays.