Strategic CMO: Paul Dunay

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In February of 2010, Didit sat down with Paul Dunay, Avaya’s Global Director of Services Marketing. The wide-ranging interview touched on a number of topics, including how to evaluate new forms of media, new forms of collaboration, CMO mistakes, Inbound Marketing, agility in customer service, and the proper use of social media. Mr. Dunay is now the US Financial Services Marketing Leader at PwC.