Strategic CMO: Doug Frisbie

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In April, 2010, Didit interviewed Doug Frisbie, Toyota’s National Social Media and Marketing Integration Manager. A range of topics were discussed, including Toyota’s social media strategy, the task of translating social media buzz into actual sales, the degree to which data gleaned from social media can be helpful in other marketing channels, the future of media, and mistakes often made by CMOs (Chief Marketing Officers).