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Posts by Kevin Lee
Kevin Lee
168 POSTS
0 COMMENTS
http://www.kevinlee.net
Promotions & Sweepstakes
Wait, don’t launch that sweepstakes yet! Jack Paxton @ VYPER Prize...
Kevin Lee
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September 18, 2021
0
Advertising
Mediastruction’s Marilois Snowman and Jenna Umbrianna on media efficiency
Kevin Lee
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September 16, 2021
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Public Relations
Lisa Buyer on how short-term thinking undermines proper investment in earned...
Kevin Lee
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September 16, 2021
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Influencer Marketing
Clayton Reid: Paid Social reached the “tipping point” Paid social and...
Kevin Lee
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September 16, 2021
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Content Marketing
Susan Bratton on marketing to the 15 percent of Americans care...
Kevin Lee
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September 16, 2021
0
BtoB
Stirista’s Vincent Pietrafesa on budgeting best practices for segmentation marketing
Kevin Lee
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September 16, 2021
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Entrepreneurship
Jeff Hoffman: The importance of hiring the best people
Kevin Lee
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September 16, 2021
0
Advertising
Heidi Andersen on maintaining a brand-safe environment on Nextdoor
Kevin Lee
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September 13, 2021
0
Advertising
Felix Velarde on remote recruiting challenges – growing your agency
Kevin Lee
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September 13, 2021
0
Ad-Mar-Tech
Tal Hayek on targeting audiences based on their position within the...
Kevin Lee
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September 10, 2021
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Events
Jim McCarthy: Live event marketers must understand the OnlyFans phenomenon
Kevin Lee
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September 9, 2021
0
Advertising
Steve Silvers – Prepare for the Post-Cookie Era
Kevin Lee
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September 9, 2021
0
Ad-Mar-Tech
Shailin Dhar and Marc Goldberg on “gaming” the adtech ecosystem with...
Kevin Lee
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September 9, 2021
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Advertising
Can Contextual Targeting Replace Behavioral in the Post-cookie Era?
Kevin Lee
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August 19, 2021
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Analytics
Jim Sterne: Data Silos are Political – Not a Technical Problem
Kevin Lee
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August 16, 2021
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Political Marketing
Roy Moskowitz Shares Pros & Cons of Media Barter
Kevin Lee
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August 14, 2021
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HR
Evolution of the Office – The Kettlespace Pivot
Kevin Lee
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August 14, 2021
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Advertising
Creating Online Demand (not just harvesting it) Using Video – Dennis...
Kevin Lee
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August 6, 2021
0
Branding
The Challenges of Marketing Sex-Tech – Lora DiCarlo on CES’s Robotics...
Kevin Lee
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August 5, 2021
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Sales
Steve Spiro “Master Connector” on Virtual vs In-Person Networking / Sales
Kevin Lee
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August 5, 2021
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Ad-Mar-Tech
Did Ad Industry Miss the Mark by Failing to Educate Consumers?
Kevin Lee
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August 3, 2021
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BtoB
GASP! Warren Zenna: Why CMOs Should Report to CROs (Chief Revenue...
Kevin Lee
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August 2, 2021
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Advertising
Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health
Kevin Lee
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July 27, 2021
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Advertising
Tap the Power of Targeting Layers in Mobile Advertising – Harry...
Kevin Lee
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July 23, 2021
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Ad-Mar-Tech
Don’t Call it a Comeback. Outdoor Advertising Renaissance Driven by Digital...
Kevin Lee
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July 23, 2021
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Advertising
Core Web Vitals – Quality Score Andrew Wetzler on Google’s Market...
Kevin Lee
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July 14, 2021
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Ad-Mar-Tech
Kevin Krim on Media Interaction Effects – The Power of Media
Kevin Lee
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July 13, 2021
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Branding
Shiny Objects – David Berkowitz – Criteria for New Marketing Channel...
Kevin Lee
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July 13, 2021
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Ad-Mar-Tech
Tom Coburn on Jebbit’s State of Consumer Data Trust Study
Kevin Lee
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July 3, 2021
0
Advertising
Embracing New Channels and Marketing Methodologies – Jeff Nicholson, Tracer
Kevin Lee
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July 3, 2021
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