Jumex, a brand long associated with refreshing juices, is stepping into a bold new category with the launch of its Jumex Go Mix gummies. At Expo West 2026, Kevin Lee sat down with Jack Pacheco of MexiLink, the master distributor representing the brand, to learn more about this product’s debut. Pacheco explained that Jumex has introduced two gummy varieties—original and spicy—marking a notable evolution from their traditional beverage lineup into the world of confectionery.
Although the launch is still fresh, with the product having hit the market only about a month ago, distribution is already off to a strong start. Consumers can find Jumex Go Mix gummies at major retailers including Albertsons and Walmart, as well as online via Amazon. For those not located near a brick-and-mortar store, Amazon offers the most convenient way to buy directly. The conversation at Expo West highlighted both the excitement around this new format and the strategic shift for Jumex as it experiments beyond juices, aiming to meet consumers where they are with a fun, flavorful, and accessible gummy offering.
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