The Plus One brand, part of Beacon Wellness Brands, is making its presence known at Expo West with a clear mission: to support women’s wellness at every stage of life. In a brief conversation with Kevin Lee, a representative explains that Plus One focuses on women’s needs ranging from sexual pleasure to holistic health, with particular attention to the often-overlooked transitions of perimenopause and menopause. This comprehensive approach positions the brand not just as a provider of products, but as an ally in women’s evolving wellness journeys.
At the Expo, Plus One is showcasing a mix of intimate wellness devices and new self-care innovations. The brand is known for its approachable and fun vibrators and related devices, designed to be both accessible and inviting rather than intimidating. Beyond pleasure products, Plus One is expanding into wellness care items that address broader aspects of well-being. Highlights include the Spark arousal serum and a new Restful Sleep Spray, both formulated with clean ingredients and adaptogens. These formulations reflect a growing consumer demand for products that are not only effective, but also mindful of ingredient quality and overall health.
Accessibility is another key pillar of the Plus One strategy. Consumers can purchase the brand’s products directly from its website, myplusone.com, as well as through Amazon. In addition, Plus One has secured wide retail distribution, with products available at major chains including Walmart, Walgreens, CVS, and Target. This multi-channel presence ensures that women can discover and purchase wellness solutions in the environments where they already shop.
Overall, the conversation at Expo West underscores Plus One’s commitment to normalizing women’s pleasure, addressing life-stage-specific needs such as perimenopause and menopause, and making high-quality, thoughtfully formulated products widely available.
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