Strategic CMO: Pam Horan

In January, 2010, Didit interviewed Pam Horan, who was then serving as the President of the Online Publishers Association. Ms. Horan is an acknowledged leader in the internet media and advertising space; she is the co-founder of Horan MediaTech Advisors, a company focusing on “identifying and refining profitable business models for modern media companies.” In this interview, Ms. Horan opines on a number of topics germane to e-marketing, including the love-hate relationships that online publishers have with search engines, the availability of new ad formats, and the mistakes commonly made by CMOs (Chief Marketing Officers).