Strategic CMO: Pam Horan

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In January, 2010, Didit interviewed Pam Horan, who was then serving as the President of the Online Publishers Association. Ms. Horan is an acknowledged leader in the internet media and advertising space; she is the co-founder of Horan MediaTech Advisors, a company focusing on “identifying and refining profitable business models for modern media companies.” In this interview, Ms. Horan opines on a number of topics germane to e-marketing, including the love-hate relationships that online publishers have with search engines, the availability of new ad formats, and the mistakes commonly made by CMOs (Chief Marketing Officers).