Strategic CMO: Jeff Hayzlett

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In 2010, Didit interviewed former Kodak CMO Jeff Hayzlett. Jeff had a lot to say about the role of the CMO in business transformation, mistakes commonly made by CMOs, the future of media, and the methods he uses to evaluate emergent forms of media whose benefits have yet to be proven to senior management.

Jeff currently runs The C-Suite Network, a private online community for business executives.