AI Archives - Page 2 of 2 - eMarketing Association

Kacy Cole, of Holland America Line, on marketing innovations for high-value cruise guests

April 9, 2024

Julie Roehm on customer experience, marketing innovation & business transformation

December 12, 2023

Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration

December 11, 2023

Angela Rodriguez, of Proximic by Comscore, on the future of targeted advertising in a cookie-less world

May 3, 2024

Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

May 1, 2024

Giuseppe La Rocca, of StackAdapt, on the evolution of programmatic advertising

May 1, 2024

ABOUT US

The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

AI

Alex Collmer, of VidMob, on using AI for creative optimization and audience insights

Dixon Jones, of Inlinks, on SEO in age of AI, the future of link building, and the potential of JavaScript-based SEO tools

Adam Kleinberg, of Traction, on creativity, AI tools, and the future of advertising

Ron Gutman, of Wurl, on the power of contextually relevant, emotionally resonant CTV advertisements

Ray Grieselhuber, of DemandSphere, on SEO strategy for large sites (+why SEO teams should rebrand as “AI experts”)

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Angela Rodriguez, of Proximic by Comscore, on the future of targeted advertising in a cookie-less world

Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

Giuseppe La Rocca, of StackAdapt, on the evolution of programmatic advertising

David Alexander, of Everbridge, on Critical Events Management & B2B marketing lessons

FEATURED ARTICLES

Kacy Cole, of Holland America Line, on marketing innovations for high-value cruise guests

Julie Roehm on customer experience, marketing innovation & business transformation

Tim Jensen, of M&T Bank, on analytics in the post-cookie era and how to survive the GA4 migration

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Angela Rodriguez, of Proximic by Comscore, on the future of targeted advertising in a cookie-less world

Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

Giuseppe La Rocca, of StackAdapt, on the evolution of programmatic advertising

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