Amazon to shut down SMILE leaving 1 million nonprofits seeking new solutions


Today, Amazon announced via an email to my nonprofit (Giving Forward) and via blog post that it will “wind down AmazonSmile by February 20, 2023.”

Prior to launching Giving Forward, I had run a for-profit that helped build the case for Amazon to lunch SMILE and use the Amazon Smile Foundation as a conduit for all the cause marketing-driven revenue to make its way into the coffers of millions of nonprofit causes.

While Amazon mentions in the termination email that: “Once AmazonSmile closes, charities will still be able to seek support from Amazon customers by creating their own wish lists.”

It may be time for Giving Forward to teach other nonprofits how to be Amazon Associates participants. I’ll have a conversation with the Giving Forward Board of Directors about that.