The metaverse and digital collectables are here to stay and extend beyond the world of NFTs.
I had an opportunity to catch up with Ben Plomion, CMO of Dibbs, a TAAS (tokenization as a service) platform which operates a collectibles market. Ben is new to to role but weas kind enough to discuss what the Dibbs platform does, how the collectibles market is similar but distinguishable from the art collecting market, how brands should think about NFTs, how NFTs function both as fractional buying vehicles and as “gateways” between the physical and digital worlds and the evolution of the metaverse.
In the full interview, Ben and I discussed new marketing channels and methods that Ben is excited about, and other issues relating to contemporary digital marketing.
