Digital marketing, digital media and online advertising aren’t new. Neither is deployment of apps as a marketing touchpoint. Yet many marketers may rookie mistakes when deploying their digital marketing. That’s one of the topics I discussed with Todd Marks, Founder & CEO of Mindgrub Technologies, a mobile, social and web app consultancy working with companies and organizations in a variety of industries to bring their brand to digital.
Todd and I also discussed pandemic’s role as catalyst for radically revamped media plans, the current tech industry HR shortage and how Mindgrub is implementing a hybrid office/WFH model having been mostly virtual long before the pandemic.