In this interview, Geri Stengel, President, Ventureneer, discuss the different forms of financing available to businesses, and the greater challenges facing minority and women entrepreneurs.
The reason I asked Geri to share her wisdom regarding business funding and capital raises is that one of the most important uses of capital is marketing. Failure to market or to market efficiently can be the cause of some business failures.
Using the right sources of funding at the right time in a business’ life cycle not only helps the business thrive and grow, but also makes sure the founders manage their cap table and balance sheets optimally.
Geri had specifically profiled one capital source that addresses marketing growth funding specifically in this Forbes article.
The full interview covers the topic in more depth.