BtoB marketers increasingly want to know who is visiting. At the corporate level it’s not that hard to find out, if you use the right technology for deanonymization.
Didit uses Leadfeeder and the eMA doesn’t have its membership platform live yet, so we don’t particularly care who is visiting. Carol Martindale was kind enough to talk with me about Leadfeeder and the best practices of using a deanonymization tool in general.
