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The Strategic CMO

Strategic CMO: Johan Grundin

Steven Baldwin
By Steven Baldwin
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In November, 2010, at Ad:Tech New York, Didit interviewed Johan Grundin, Interactive Marketing Manager at Saab. Discussion topics included generating consumer demand for automobile products in a recessionary economy, display ad retargeting, language issues on the Web, user engagement issues, and the complexity of marketing in a global marketplace.

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Steven Baldwin
Steven Baldwinhttp://www.didit.com
Author, Editor, Web Producer, New Yorker. Best known for bird-centric blog: BrookynParrots.com.
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