Strategic CMO: Steve Isaac

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In July, 2010, Didit interviewed Steve Isaac, CEO of EducationDynamics, at Ad-Tech NYC. Discussion topics included how to evaluate new forms of media that have yet to have proved themselves to the satisfaction of upper management, lead diversity in the education market, mistakes often made by CMOs (Chief Marketing Officers) with respect to online media and marketing, and how best to define the term ‘search marketing.’