Strategic CMO: Maria Mandel

In October, 2010, Didit interviewed Maria Mandel, AT&T’s Vice President, Media & Marketing, Innovation. Discussion topics include “over the top” content consumption patterns, addressible advertising, mistakes often made by CMOs with respect to online media and marketing, mobile commerce, the intersection of local and mobile media, and the best methods to use when evaluating new forms of media that have not yet demonstrated material worth to senior management.