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Strategic CMO: Doug Loots

In August, 2010, Didit interviewed Doug Loots, Marketing Manager for Wells Fargo, one of the world’s largest financial institutions. Discussion topics included best practices for online lead generation, the challenge of obtaining internal buy-in for online marketing initiatives, SEM agency relationships, the future of media, and the mistakes often made by online CMOs (Chief Marketing Officers) with respect to online media and marketing.


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