At Expo West 2026, Intentwise founder and CEO Sreenath Reddy spoke with Jessica Wright (CEO) and Alexi Bell (VP of Client Services) of AO2 about how retail media is evolving and how agencies can stay ahead. Jessica, CEO of AO2, described the company as a full-service retail media agency helping CPG brands scale across marketplaces, with a core focus on Amazon and Whole Foods via Amazon grocery advertising. AO2 works with brands on Amazon and Walmart, with TikTok services coming soon, and also supports Google and Meta advertising to manage both day-to-day sales and broader brand-building.
Alexi, AO2’s VP of Client Services, oversees brand managers, PPC managers, and the creative, SEO, and back-end teams. She shared that AO2 has relied on Intentwise for about four years, moving away from time-consuming manual bid adjustments and bulk uploads. Automation now handles many of these repetitive tasks, enabling the team to manage larger budgets more granularly and spend more time on strategy and analysis. Intentwise also unifies data that is otherwise scattered across the Amazon ad console, giving AO2 a clear, visual view of trends in TACoS, total sales, and performance across brands and categories, as well as richer audience and full-funnel insights for DSP and AMC.
Jessica noted that this time savings has reshaped AO2’s operations. Instead of late-night manual work, the team can focus on 24/7 account support, proactively opening cases, and ensuring operational issues don’t erode ad performance. That operational rigor, she said, is a key differentiator, because even the best advertising fails if the underlying operations are broken. The conversation underscored a shared vision between AO2 and Intentwise: use automation and analytics to reduce busywork and empower teams to make smarter, higher-impact decisions for brands navigating the fast-changing world of retail media.
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