Jessica Wright (CEO) and Alexi Bell (VP of Client Services) share how AO2, a full-service retail media agency, is partnering with CPG brands at Expo West.
Based in the Amazon and Walmart ecosystems and expanding into TikTok, Google, and Meta, AO2 helps brands scale their presence and sales, with a particular focus on Amazon and Whole Foods via Amazon grocery advertising.
They explain how their team combines full-service account management—covering PPC, creative, SEO, and backend operations—with advanced advertising automation and analytics.
By leveraging tools like Intentwise to centralize data, automate bids, and visualize performance across brands and categories, AO2 is able to save time, manage larger, more complex ad programs, and focus more deeply on operations and 24/7 support—ensuring that advertising spend truly drives growth rather than being wasted on accounts that aren’t operationally sound.
Booth Sponsors:
Fishbowl fishbowlinventory.com
Didt didit.com
Intenetwise intentwise.com
Launchpoint launchpointhq.com