It’s particularly rewarding to interview Didit alumni. Darwin Lui is one Didit alumnus who chose the entrepreneurial path as CEO of X Agency, a Stoneham, MA-based agency specializing in building integrated marketing strategies for eCommerce businesses. Darwin and I discuss best practices for marketers to employ when using the influencer marketing channel.
In the full length interview we discuss additional issues germane to e-commerce marketers, including budget allocation, the continuing strength of e-mail, new social platforms such as TikTok, the impact of the pandemic on X Agency’s client’s marketing plans.
