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Darwin Lui – X Agency on best practices for using the influencer marketing channel

It’s particularly rewarding to interview Didit alumni. Darwin Lui is one Didit alumnus who chose the entrepreneurial path as CEO of X Agency, a Stoneham, MA-based agency specializing in building integrated marketing strategies for eCommerce businesses. Darwin and I discuss best practices for marketers to employ when using the influencer marketing channel.

In the full length interview we discuss additional issues germane to e-commerce marketers, including budget allocation, the continuing strength of e-mail, new social platforms such as TikTok, the impact of the pandemic on X Agency’s client’s marketing plans.

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