Home Blog Page 8
In October, 2009, Didit interviewed Gian Fulgoni, Chairman and Founder of comScore. A range of topics relevant to e-marketers was discussed, including last click attribution, click relevance, online metrics, the future of media, current and future regulation of online advertising, online CPG spending, and the proper way for marketers to evaluate new forms of media that have yet to...
In July, 2010, Didit interviewed Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on a number of topics germane to e-marketers, including mistakes often made by CMOs in respect to online media, the importance of training, and appropriate means of evaluating new forms of media whose objective worth has not yet been proven to the satisfaction of management.
In July, 2010, Didit interviewed Yahoo senior Vice President Joanna Bradford, who opined freely on a number of issues relating to e-marketing. Ms Bradford is an experienced Chief Marketing And Operating Officer who has helmed various high-profile technology projects over the past two decades.