eMarketing Association

 In February of 2010, Didit interviewed Todd Whitley, of the Leukemia & Lymphoma Society. Issues discussed included the mistakes that non-profit CMOs often make, non-profits traditional reliance on direct mail, standard vs. custom social networkss, and other topics germane to e-marketing. As of 2019, Mr. Whitley is WNET's Senior Director for Digital Fundraising.

https://www.youtube.com/playlist?list=PL1r-ePkcmhL3pdUPukLYleKrVp-LYU3SG In January of 2010, Didit sat down with Chris McCann, President, 1-800-FLOWERS.com. Chris had a lot to say about about evaluating new forms of media whose objective merit has yet to be proven to senior management,  budget allocation issues, the future of electronic media, and the mistakes often made by CMOs (Chief Marketing Officers) with respect to online media...

In July of 2010, Didit interviewed Sean Cheyney, AccuQuote's VP of Marketing and Business Development. While the conversation focused on leads, including managing lead diversity, using social media to generate leads, and connecting lead-gen efforts to business objectives, Sean also opined on the mistakes often made by CMOs (Chief Marketing Officers) and offered views on the future of media.

In May, 2010, Didit interviewed Avinash Kaushik, Analytics Evangelist, Google. Mr. Kaushik had much to say about the contemporary analytics environment, and opined freely on a number of topics germane to e-marketers, including analytics myths, preferred sources of analytics data, the future of media, mistakes often made by CMOs, and the risk tolerance of online marketers.

In April, 2010, Didit interviewed Eric Hom, Ticketmaster's Senior Director of Business Development. A number of topics were discussed, including the changing definition of "events," the impact of social media on the ticketing industry, the use of consumer profile data to facilitate cross-sells and up-sells, the impact of mobile platforms, and other topics germane to e-marketing.

In April, 2010, Didit interviewed Meaghan Shaefer, Chief Marketing Officer at Edo Interactive; a range of topics relevant to e-marketing were discussed, including cross-channel consumer behavior tracking, tactics successful in targeting Millenials, attribution modeling and social media marketing within an affiliate marketing context, the future of media, and mistakes typically made by CMOs (Chief Marketing Officers) in respect to...

In April, 2010, Didit interviewed Seth Berman, Marketing Director for Blue Shiled of California. Seth had a lot to say about various topics germane to e-marketers, including the online behavior of baby boomers, tactics that have proved productive in terms of targeting them, the optimal time for lead-gen follow-up, CMO mistakes, the changing definition of search marketing, and the...

 In April 2010, Didit interviewed Steven R. Boal, CEO of Coupons.com. A wide range of topics was discussed, including the digitization of the couponing industry, offline/online integration of coupons, coupons in social media, and industries that might be ripe for couponing.

 In February of 2010, Didit sat down with Paul Dunay, Avaya's Global Director of Services Marketing. The wide-ranging interview touched on a number of topics, including how to evaluate new forms of media, new forms of collaboration, CMO mistakes, Inbound Marketing, agility in customer service, and the proper use of social media. Mr. Dunay is now the US Financial...

 In the Spring of 2010, Didit interviewed Lizzie Schreier, Senior Marketing Manager for the Allstate Corporation, one of the largest insurance providers in the United States. A range of subjects germane to e-marketers was discussed, including the necessity to break down unnecessary marketing "silos," the challenges of getting senior management to buy into social media marketing (and digital marketing...