eMarketing Association

In April, 2010, Didit interviewed Eric Hom, Ticketmaster's Senior Director of Business Development. A number of topics were discussed, including the changing definition of "events," the impact of social media on the ticketing industry, the use of consumer profile data to facilitate cross-sells and up-sells, the impact of mobile platforms, and other topics germane to e-marketing.

In April, 2010, Didit interviewed Meaghan Shaefer, Chief Marketing Officer at Edo Interactive; a range of topics relevant to e-marketing were discussed, including cross-channel consumer behavior tracking, tactics successful in targeting Millenials, attribution modeling and social media marketing within an affiliate marketing context, the future of media, and mistakes typically made by CMOs (Chief Marketing Officers) in respect to...

In April, 2010, Didit interviewed Seth Berman, Marketing Director for Blue Shiled of California. Seth had a lot to say about various topics germane to e-marketers, including the online behavior of baby boomers, tactics that have proved productive in terms of targeting them, the optimal time for lead-gen follow-up, CMO mistakes, the changing definition of search marketing, and the...

 In April 2010, Didit interviewed Steven R. Boal, CEO of Coupons.com. A wide range of topics was discussed, including the digitization of the couponing industry, offline/online integration of coupons, coupons in social media, and industries that might be ripe for couponing.

 In February of 2010, Didit sat down with Paul Dunay, Avaya's Global Director of Services Marketing. The wide-ranging interview touched on a number of topics, including how to evaluate new forms of media, new forms of collaboration, CMO mistakes, Inbound Marketing, agility in customer service, and the proper use of social media. Mr. Dunay is now the US Financial...

 In the Spring of 2010, Didit interviewed Lizzie Schreier, Senior Marketing Manager for the Allstate Corporation, one of the largest insurance providers in the United States. A range of subjects germane to e-marketers was discussed, including the necessity to break down unnecessary marketing "silos," the challenges of getting senior management to buy into social media marketing (and digital marketing...

In April, 2010, Didit interviewed Doug Frisbie, Toyota's National Social Media and Marketing Integration Manager. A range of topics were discussed, including Toyota's social media strategy, the task of translating social media buzz into actual sales, the degree to which data gleaned from social media can be helpful in other marketing channels, the future of media, and mistakes often...

In March of 2010, Didit interviewed Neil Salvage, Executive Vice President of CitySearch. Discussion topics included how small business owners should evaluate new forms of media and marketing with high potential but limited history, local online cooperation/competition between firms, the future of media, online marketing mistakes made by small business owners, and how mobile devices are altering the advertising...

In March 2010, Didit interviewed Jason Teichman, Senior Vice President at Register.com. A wide range of topics relevant to small business e-marketers were discussed, including how small businesses should evaluate new and unproven forms of media, small business marketing mistakes, how miobile is changing the domain name ecosystem, leveraging online interest, and marketing mistakes often made by small business...

 In January, 2010, Didit interviewed Pam Horan, who was then serving as the President of the Online Publishers Association. Ms. Horan is an acknowledged leader in the internet media and advertising space; she is the co-founder of Horan MediaTech Advisors, a company focusing on "identifying and refining profitable business models for modern media companies." In this interview, Ms. Horan...