eMarketing Association

Mike Miller, Google’s Director of Industrial Markets, had some interesting things to say about current trends in B2B marketing in an interview posted to Emarketer.com. Miller’s comments were based on recent data surfaced from a study jointly conducted by Google and Compete.com, a web analytics firm. Here are some highlights of this study; they should be of interest to anyone...

In November, 2010, at Ad:Tech New York, Didit interviewed Johan Grundin, Interactive Marketing Manager at Saab. Discussion topics included generating consumer demand for automobile products in a recessionary economy, display ad retargeting, language issues on the Web, user engagement issues, and the complexity of marketing in a global marketplace.

In November, 2010, Didit interviewed Bruce Clay, CEO, Bruce Clay Inc., at Ad:Tech New York. Discussion topics included differntiating the organic algorithms of search engines, changes to the local SERP (Search Engine Results Page), personalization and SEO, and the interaction of social media and SEO.

In November of 2010, at Ad:Tech New York, Didit's Kevin Lee interviewed Ari N. Rothman, Attorney at Law at Venable, LLP, a nationally-ranked law firm. Discussion topics focused on important legal issues that e-marketers need be aware of, including privacy issues. Mr. Rothman also discusses common legal mistakes made by e-marketers.

In November, 2010, Didit interviewed AT&T Business Development Director Maria Kermath, at Ad:Tech New York. Discussion topics included the interscection of local and mobile advertising, local advertising for small business, local paid listing models, and social media marketing.

In October, 2010, Didit interviewed Maria Mandel, AT&T's Vice President, Media & Marketing, Innovation. Discussion topics include "over the top" content consumption patterns, addressible advertising, mistakes often made by CMOs with respect to online media and marketing, mobile commerce, the intersection of local and mobile media, and the best methods to use when evaluating new forms of media that...

In October, 2010, Didit interviewed Kaijsa Kurstin, Media Relations Director for BiddingForGood. Discussion topics included online auctions, the potential effectiveness of online auctions in terms of generating positive PR, the ability of online auctions to stimulate product trials, and cause marketing.

In August, 2010, Didit interviewed Doug Loots, Marketing Manager for Wells Fargo, one of the world's largest financial institutions. Discussion topics included best practices for online lead generation, the challenge of obtaining internal buy-in for online marketing initiatives, SEM agency relationships, the future of media, and the mistakes often made by online CMOs (Chief Marketing Officers) with respect to...

 In August of 2010, Didit interviewed Jeff Ferguson, Senior Director of Online Marketing for Local.com. Discussion topics included how small businesses should optimize their online presences for SEO, advertising industry selection issues for SMBs, how SMBs might best u;se social media channels, lead generation best practices, the evolution of small business advertising, and the best way to define the...

In August, 2010, Didit interviewed Ben Smith, CEO of MerchantCircle. Discussion topics included lead generation best practices for small business, how small businesses might best use social media, the evolution of the local advertising market, and mistakes commonly made by CMOs (Chief Marketing Officers) with respect to online media and marketing.