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Branding

Linda Bethea, of Danone, on marketing a purpose-driven brand with cross-team...

Kevin Lee - December 21, 2022
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Christina Kay, of ResellerRatings, on harnessing the power of user generated...

Kevin Lee - December 21, 2022
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My 10 picks for Twitter CEO (Elon’s poll shows most users...

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Katrina Wong, of Twilio, on the power of CDPs

Kevin Lee - December 16, 2022
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Sheryl Goldstein, of the IAB, on the IAB’s expanded mission

Kevin Lee - December 16, 2022
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Tim Galles, of Barkley, on branding, brand purpose, and creativity

Kevin Lee - December 13, 2022
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SEO

Nick Stamoulis, of Brick Marketing, on the future of SEO, GA4,...

Kevin Lee - December 12, 2022
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Dan Englander, of Sales Schema, on effective biz dev strategies for...

Kevin Lee - December 8, 2022
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Josh Greene, of the Mather Group, on SEO for Wikipedia and...

Kevin Lee - December 7, 2022
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CSR - Social Impact

How socks are humanizing homelessness “one sock at a time” and...

Kevin Lee - December 2, 2022
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Kate Brady, of PepsiCo, on next-gen tools for building consumer connections

Kevin Lee - November 29, 2022
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BtoB

Cory Treffiletti, of FIS, on data-driven B2B storytelling

Kevin Lee - November 27, 2022
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Ad-Mar-Tech

Laurel Rossi, of Infillion, on the future of CTV and addressable...

Kevin Lee - November 27, 2022
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Elon and MrBeast. Twitter CPM for creators doesn’t need to match...

Kevin Lee - November 25, 2022
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Ad-Mar-Tech

Matt Conlin, of Fluent, on Twitter, omnichannel messaging strategy, and the...

Kevin Lee - November 23, 2022
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Agencies

Marilyn Mead, of Winmo, on better sales prospecting

Kevin Lee - November 22, 2022
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CSR - Social Impact

Dave Hertig, of Boom, on 2022 CEO survey results

Kevin Lee - November 21, 2022
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Sleep Mask VSL Conundrum Why Dupe?

Kevin Lee - November 20, 2022
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Social Media

Trumps “Evil” Plan to Steal Twitter’s Active Members?

Kevin Lee - November 20, 2022
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Social Media

Trump’s to use Twitter to drive Truth Social? Return in Two...

Kevin Lee - November 20, 2022
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Ad Commentary

DTC Marketing – The Particle Ad Assault Continues, Neck-Edition + Listicle

Kevin Lee - November 20, 2022
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Branding

Tim Jensen, of Grunt Style, on running “a business with a...

Kevin Lee - November 16, 2022
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Agencies

Chris Comstock,of Claravine, on busting organizational data silos

Kevin Lee - November 16, 2022
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CSR - Social Impact

Joe Cerbo, of On Brand, makes a strong case for corporations...

Kevin Lee - November 15, 2022
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Research

Laura Manning, of Lucid, on making market research easier, timelier, and...

Kevin Lee - November 14, 2022
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Agencies

Alan Osetek, of Intentwise, on optimizing for Amazon, Walmart, and other...

Kevin Lee - November 14, 2022
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Alan Wolk, of TVREV, on the future of CTV and the...

Kevin Lee - November 14, 2022
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Ad Commentary. Direct Mail Waste? Or Clever Test by Ford?

Kevin Lee - November 13, 2022
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