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Jeanniey Walden on Omni-Channel Marketing Mix and Shiny Objects
Getting the marketing mix right is key to every business. I had the pleasure of catching up with Jeanniey Walden the CMO of DailyPay,...
Matt Blumberg’s startup, Bolster Delivers Fractional and Interim Execs
Even before the Covid-19 pandemic, it was already clear to Matt Blumberg and his co-founders at Bolster that there was a shortage of high-end,...
The Google Tax – Conversation with SCOTTeVEST CEO Scott Jordan
I had the pleasure of catching up with Scott Jordan recently, and we turned it into an interview.
https://youtu.be/wdYMb3Y1kZI
One of the topics we discussed was...
Use your CPOP to improve SEO and marketing
If you don't "own the SERP" yet then you still have more work to do. SEO practitioners, CMOs and VPs of marketing often forget...
Barry Schwartz & Kevin Lee – SEO Past and Future. Core...
Are you ready for Core Web Vitals?
I had the pleasure of catching up with fellow SEO enthusiast Barry Schwartz recently in a socially-distanced interview...
Paid Media Optimization – A Sisyphean Task
Optimizing across paid media channels and within paid media channels is an endless task. One might even call it Sisyphean.
No sooner has a team...
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