Eric Bandholz, of BeardBrand, on ending “the shaving fad”
It's rare to find a successful DTC brand that's been able to scale up and crush the market without help from outside investors, but...
Jen Spencer, of SmartBug Media, on “Intelligent Inbound Marketing”
SmartBug Media -- whose founder and CEO Jen Spencer I was lucky to meet for an interview -- has billed itself as a "remote-first"...
5 Reasons the AFP should go paperless!
Why write a mild rant about a nonprofit I love and admire, the Association of Fundraising Professionals (AFP)???
Because it provides a learning opportunity for...
Mary Grothe, of House of Revenue, on how to scale a business
Mary Grothe, CEO of House of Revenue, is passionate about scaling businesses. She began her company in 2017 after a long, successful sales career....
Neil Wainwright, of UpHabit, on better contact management for Salesforce and other CRMs
Neil Wainwright is Founder and CEO of UpHabit, a Toronto-based software company whose products provide a much better way of managing contacts and relationships...
Casey Armstrong, of ShipBob, on making fulfillment more efficient for brands
The pandemic brought home the fact that the global supply chain -- while a modern miracle of human ingenuity and enterprise -- is also...
Thomas Drew, of 1AND1, on making holistic health information more accessible
Thomas Drew is co-founder of 1AND1, a mental health and wellness company whose purpose is to drive behavioral change through expert-driven content, technology, and...
The Elusive Case Study – Experimenting on Oneself Experiment #1
In Scifi the mad scientist often tries the vaccine, or super-power generating injection on him or herself. But what's the marketing mad scientist to...
Ad Commentary: What do six-pack abs and eyebags have in common?
Hey Marketers!! Do you ever see an ad that isn't really supposed to be funny and smile anyway?
Today, this ad made me smile because...
Erin Cigich, of Perform[cb], on the evolution of performance-based marketing
Performance-based advertising (AKA performance-based marketing or "the performance channel") provides a solution for brands seeking an effective, low-risk alternative to audience-based advertising and marketing....
Daniel Cmejla, of Chili Piper, on “Election Day Off” and Chili Piper, on improving...
Daniel Cmejla is a man who wears many hats. He's founder of Election Day Off, an initiative whose purpose is to make it easier...
Taylor Corrado, of Wistia, on helping marketers make better videos
Wistia is a Cambridge, MA-based company with a video marketing platform whose overarching purpose is to help marketers make better videos. The company's mission...
Casey Cheshire, of Ringmaster Conversational Marketing, on the joys of B2B podcasting
Casey Cheshire, founder, CEO & Podcast Architect at Ringmaster Conversational Marketing, a New Hampshire-based agency, is a fascinating guy with a true passion for...
Ron Barrett, of Cogency Global, on fundraising compliance for charities and non-profits
As the VP of Non Profit Services at Cogency Global, Ron Barrett knows a lot about regulatory compliance for non-profits engaged in fundraising activities....
Zack Rosenberg, of CatapultX, on using AI to unlock video ad value
Zack Rosenberg leads CatapultX, a company seeking to bring the same level of contextual targeting long available to search and direct advertising search to...
Ryan Riggin, of Inuvo, on content, creativity, influencers, and omnichannel marketing
Ryan Riggins is an industry veteran who wears a bunch of hats. He's an partner/investor in Omnibrands -- a DTC product studio that partners...
Adam Gelles and Rich Sobel on Data Clean Rooms
It's no secret that new privacy regulations -- in place and on the horizon -- are changing the digital marketing environment. Marketers can no...
Coral Chung, of Senreve, on luxury brand marketing
Senreve is a sustainable luxury accessory brand that's lately been making waves. The company has a line of very successful handbags, has raised over...
David Friedman, of AutonomyWorks, on helping people on the Autistic spectrum reach their full...
More than 5 million Americans are living somewhere on the autistic spectrum; in the next 10 years, 500 thousand will graduate from school and...
Blake Hutchison, of Flippa.com, on democratizing the buying and selling of online businesses and...
Anyone interested in buying, selling, or investing in an online business should know about Flippa.com, a Melbourne, Australia-based, global online marketplace that's democratizing and...
Stew Redwine, on the future of Podcasting
Podcasting has exploded in the past decade. Today, more than 100 million Americans regularly listen to podcasts on their desktops, smart phones, or tablets,...
Tony Pham, of Superlayer.io, on Web 3.0
The information system we know as the World Wide Web is now more than 30 years old. This system has evolved steadily since its...
Nisarg Shah, of Affable.ai, on the future of Influencer Marketing
There's no question that using influencers in one's marketing campaigns can break through the clutter, especially in an era in which many web users...
Gina Bianchini, of Mighty Networks, on building better Online Communities
Are there better models for building online communities than those provided by the big, dominant social networks?
Gina Bianchini is convinced that there are and...
Esta H. Singer, of s.h.e. Consulting, on networking do’s and don’ts
While in-person networking events aren't as frequent as they were in 2019, the networking industry -- wracked by COVID -- is beginning to revive,...
Jake Pasini, VP Strategy & Analytics at Listrak, on cross-channel message orchestration
E-commerce marketing is a fiercely competitive game, and competing brands are all looking for new ways to better identify and market to their most...
Mystery VSLs Vibrant Solutions to Kerassentials Foot Fungus (Kimberly Langdon)
When you see a YouTube ad more than once, you might be getting targeted based on location, retargeting, or a dozen other reasons, but...
Michael Pilla, of Section 11, on Post-pandemic marketing for the Arts
Among the industries that were hardest hit by the COVID-19 pandemic were the performing arts. Broadway's shutdown lasted for two years, throwing thousands of...
Caitlin Kelly and Neel Shah, of VIVID+Co, on the evolution of PR
I chatted recently with Caitlin Kelly and Neel Shah, Co-Founders of VIVID+Co, a technology-driven PR agency, to discuss where PR is today and where...
Dan Kartzman, of Community Power LI, on Long Island’s non-fossil fueled future
Many homeowners want to reduce their carbon footprints by using a greater mix of renewable energy in the electricity they buy each month from...
