Jeanniey Walden on Omni-Channel Marketing Mix and Shiny Objects
Getting the marketing mix right is key to every business. I had the pleasure of catching up with Jeanniey Walden the CMO of DailyPay,...
Matt Blumberg’s startup, Bolster Delivers Fractional and Interim Execs
Even before the Covid-19 pandemic, it was already clear to Matt Blumberg and his co-founders at Bolster that there was a shortage of high-end,...
The Google Tax – Conversation with SCOTTeVEST CEO Scott Jordan
I had the pleasure of catching up with Scott Jordan recently, and we turned it into an interview.
https://youtu.be/wdYMb3Y1kZI
One of the topics we discussed was...
Use your CPOP to improve SEO and marketing
If you don't "own the SERP" yet then you still have more work to do. SEO practitioners, CMOs and VPs of marketing often forget...
Barry Schwartz & Kevin Lee – SEO Past and Future. Core Web Vitals, Are...
Are you ready for Core Web Vitals?
I had the pleasure of catching up with fellow SEO enthusiast Barry Schwartz recently in a socially-distanced interview...
Paid Media Optimization – A Sisyphean Task
Optimizing across paid media channels and within paid media channels is an endless task. One might even call it Sisyphean.
No sooner has a team...
Is the US DOJ too Docile with Google
Reports by the WSJ and the NY Times both point to likely antitrust activity against Google by the US DOJ. CNET and others report...
Kevin Lee Launches GoodBuzz.org merging it with We-Care.com
We-Care generated over $8 million for nonprofits using cause marketing powered commerce and was the "inspiration" for Amazon SMILE.
Now Kevin Lee the founder of We-Care...
Coronavirus, Winners and Losers
Clearly, the new normal won't look like the old-normal.
I think the gorilla in the room is unemployment. The numbers vary but about 25 million...
Beyond the press release – the permanence of PR for SEO
Traditional public relations best practices evolved from a period in time where the press hit was a flash-in-the-pan. You'd get your press hit and...
What is knewz.com? & What is NewsCorp Thinking?
I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is...
Ad-Land Goes Remote – Budgets Evaporate
With the COVID-19 / Coronavirus mitigation plans in place for NYC and most large cities, and nearly every marketing and advertising event canceled Ad-Land...
Hey Twitter, is Surfermom77 a Russian Account?
Hey Twitter, have a question for you, but first...
Let's compare the political advertising ban at Twitter to the "Earned Media" impact that a fake...
Strategic CMO: David Levin of Bob’s Discount Furniture
On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture.
A...
The Many (Bitter) Flavors of Influencer Fraud
Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to...
Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media
Sometimes lightning strikes for a brand -- and that downward heavenly spark struck this past week in the wake of "SharpieGate" -- the multi-day...
Marketing and HR – Disturbing Results of Girls Who Code Survey
You may not think that the experiences of interviewees (internship, part time, full time or contract), is of concern to the marketing team. Well,...
### @ the end of a Press Release
Halo Group (a Didit Company) has an article where they explain why ### three pound or hash tags are used at the end of...
Don’t Mix Research & Marketing
I've been tempted myself to use a survey to communicate as opposed to collect valuable information about prospects or clients, and while it is...
Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job
NYC had a bomb scare caused by someone who has provided Amazon Prime Day an unexpected and brand unsafe product placement.
Clearly, some brand-unsafe advertising...
![Oosoom at English Wikipedia [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]](https://www.emarketingassociation.com/wp-content/uploads/2019/08/1024px-Birmingham_Municipal_Bank_doorway-218x150.jpg "Grappling with Clickless Searches from a Portalized Google")
Grappling with Clickless Searches from a Portalized Google
Remember "portals?" Back in the 1990s, becoming a "portal" was what web-based media companies did to resist losing users to 3rd-party sites whose advertising...
Pizza, Politics Pete, The Donald and Marketing
Sometimes a pizza says a lot. Politicians seem drawn to pizza, and for Pete Buttigieg, there's an alliteration to be had... So, when I...
Customer Service & Experiential Branding – Vonage Loses me to Ooma
One can easily make a case that customer service should be owned by marketing. Billions of dollars in marketing budget are deployed to get...
Google and Bing Are Handling the SoulCycle Boycott Controversy Very Differently
SoulCycle is much in the news this past week as it struggles to address a growing viral consumer boycott of itself, along with Related...
So, now I’m a “Gawker Stalker” (and brand unsafe)
Got an interesting press hit today as a result of my prior interest in Gawker. (As it happens, that NY Post story is apparently...
Brand Safe Advertising – Standards or “Eye of the Beholder?”
The digital advertising ecosystem spends a fair amount of time and energy discussing and addressing the issue of "brand safety; several studies have been...
Will Amazon Cut All The Waste From Audio Advertising?
Advertising Age reported that Amazon has rolled out audio advertising. While the test advertisers and their agencies weren't blown away, the key to understand...
The Many Benefits of PPC Personalization
Econsultancy.com – a UK-based marketing consultancy firm – recently published a report enumerating the many beneficial effects of personalizing paid search campaigns. The report’s...
5 Steps to Get Your Business Ready for Voice Search
Voice search query volume is rising. This form of search has been waiting in the wings for many years (arguably, it’s been waiting to...
Learning from CMO Mistakes
The average tenure of a corporate CMO (Chief Marketing Officer) is now just 43 months – less than half of that of a typical...
