Developing Rankbrain/Hummingbird-Friendly Content

In the wake of Google's new Hummingbird and Rankbrain algorithms, content marketers are finding it necessary to supplement their traditional, keyword-centric content strategies with additional “conversationally-oriented” words...

Adobe: Email Continues to Be a Preferred Marketing Channel

Email is hardly a new communications channel – in fact, it’s almost 40 years old (the first email message was sent in 1971). But email...
Darkone [CC BY-SA 2.5 (https://creativecommons.org/licenses/by-sa/2.5)]

WordStream: SMBs Need to Act to Level the Playing Field

WordStream.com – a popular digital marketing site -- has published results from a large-scale study on SMB (Small to Medium-Sized Business) paid search and its...

PPC and SEO Work Better Together Than in Separate Silos

PPC and SEO initiatives are projects often executed by different teams. In some organizations, SEO is handled in-house, with PPC outsourced to an external...

Mary Meeker Cites Flattening Global Net Growth, Booming Mobile Ad Biz

Mary Meeker's annual study of macro trends is always of interest. Meeker has been putting together these "30,000-foot" maps of the terrain of internet...

Facebook Tips Scales In Favor of Influencers

Roll with the punches. That’s what brands have to do in a world ruled by Facebook, and that’s what’s happening now that the social...

Emergent Grey Hat SEO Tactics: What the Experts Think

The traditional binary distinction between “white hat” (completely legal/approved by Google) and “black hat” (against Google’s guidelines; possibly against the law) SEO is being...

Canny Use of Direct Mail Can Help Online Media Performance

There's no question that an important part of your demographic uses digital media. And if you can precisely identify where your most profitable customers...
Juliancolton [Public domain]

Defending Content Marketing

Content marketing is getting a bit more respect these days, but the battle isn’t over. Many marketers continue to be skeptical about the discipline's...

Microconversions Matter

Every marketer wants conversions: form fill-outs, phone calls, shopping cart purchases, but marketers also need to pay attention to “micro-conversions:” these are actions taken...