LATEST ARTICLES

cpop

Use your CPOP to improve SEO and marketing

If you don't "own the SERP" yet then you still have more work to do. SEO practitioners, CMOs and VPs of marketing often forget...
barry

Barry Schwartz & Kevin Lee – SEO Past and Future. Core Web Vitals, Are...

Are you ready for Core Web Vitals? I had the pleasure of catching up with fellow SEO enthusiast Barry Schwartz recently in a socially-distanced interview...
sisyphus

Paid Media Optimization – A Sisyphean Task

Optimizing across paid media channels and within paid media channels is an endless task. One might even call it Sisyphean. No sooner has a team...
doj goog

Is the US DOJ too Docile with Google

Reports by the WSJ and the NY Times both point to likely antitrust activity against Google by the US DOJ. CNET and others report...
aliens

Coronavirus, Winners and Losers

Clearly, the new normal won't look like the old-normal. I think the gorilla in the room is unemployment. The numbers vary but about 25 million...

Beyond the press release – the permanence of PR for SEO

Traditional public relations best practices evolved from a period in time where the press hit was a flash-in-the-pan. You'd get your press hit and...

What is knewz.com? & What is NewsCorp Thinking?

I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is...

Ad-Land Goes Remote – Budgets Evaporate

With the COVID-19 / Coronavirus mitigation plans in place for NYC and most large cities, and nearly every marketing and advertising event canceled Ad-Land...

Hey Twitter, is Surfermom77 a Russian Account?

Hey Twitter, have a question for you, but first... Let's compare the political advertising ban at Twitter to the "Earned Media" impact that a fake...
David Levin of Bob's Discount Furniturevideo

Strategic CMO: David Levin of Bob’s Discount Furniture

On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture. A...