LATEST ARTICLES

How socks are humanizing homelessness “one sock at a time” and how corporate partnerships...

Adina Lichtman, of Knock Knock Give a Sock extended her sock-giving mission to include corporate sponsored dinners where employees of the firm dine with...

Kate Brady, of PepsiCo, on building strong connections with consumers via next gen innovations

I caught up with Kate Brady, PepsiCo's Global Head of Next Gen DTC Connections & Innovation, to discuss what Pepsi is doing in terms...

Cory Treffiletti, of FIS, on data-driven B2B storytelling

Cory Treffiletti is SVP Marketing at FIS, a large fintech company that supplies a lot of the technology used by banks and broader financial...

Laurel Rossi, of Infillion, on the future of CTV and addressable advertising

Laurel Rossi is CMO of Infillion, a company developing technology solutions that help unify the customer journey for a more personalized approach to advertising,...
mr-beast

Elon and MrBeast. Twitter CPM for creators doesn’t need to match YouTube – Here’s...

Elon and MrBeast as well as KSI and Marques Brownlee had an interesting conversation on Twitter regarding CPMs/RPMs payable to creators. https://twitter.com/elonmusk/status/1594865247323660290?s=20&t=9YctAbcPKP50oP0YHGdUkQ What I completely missed...

Protected: Matt Conlin, of Fluent, on Twitter, omnichannel messaging strategy, and the evolution of...

Matt Conlin is Founder and President of Fluent. I've known Matt for more than a decade and wanted to have a conversation with him...

Marilyn Mead, of Winmo, on better sales prospecting

Marilyn Mead is VP of Marketing at Winmo, a platform that tracks companies, agencies, and brands controlling about $100 billion in yearly marketing spend....

Dave Hertig, of Boom, on 2022 CEO survey results

I wanted to catch up with Dave Hertig, Founder and CEO of Boom, a Swiss business growth agency, to discuss results from a 2022...
sleep-mask

Sleep Mask VSL Conundrum Why Dupe?

Once you start deconstructing VSLs (Video Sales Letters) on YouTube and looking to see if the marketer is an affiliate or the DTC marketer...
trump-truth

Trumps “Evil” Plan to Steal Twitter’s Active Members?

With Devin Nunes' help, Can Donald Trump steal Twitter's most engaged users/members? Elon may have made a mistake turning Trump back on.  Time will...
new followers

Trump’s to use Twitter to drive Truth Social? Return in Two Stages

Can Donald Trump resist the temptation to move as many of his millions of followers from Twitter to Truth Social? I don't' think so....
particle-neck

DTC Marketing – The Particle Ad Assault Continues, Neck-Edition + Listicle

We can learn a lot from brands that are advertising heavily in direct response. The reason they are advertising heavily is that the advertising...

Tim Jensen, of Grunt Style, on running “a business with a conscience”

Tim Jensen is Chief Strategy Officer, co-owner, and founder of Grunt Style, an innovative, San Antonio-based apparel brand offering a wide range of patriotic...

Chris Comstock,of Claravine, on busting organizational data silos

Chris Comstock is Chief Product Officer at Claravine, a Utah-based company whose platform helps enterprise brands solve marketing taxonomy and metadata management problems. Doing...

Joe Cerbo, of On Brand, makes a strong case for corporations to “give back”

As you likely know, I'm a huge exponent of cause marketing, corporate philanthropy, and charitable giving. I truly believe that companies can "do well...

Laura Manning, of Lucid, on making market research easier, timelier, and more accurate for...

Laura Manning is VP of Research at Lucid, a Louisiana-based research technology platform that delivers programmatic access to first-party survey data. This data can...

Alan Osetek, of Intentwise, on optimizing for Amazon, Walmart, and other marketplaces

Alan Osetek is CCO (Chief Commercial Officer) at Intentwise, a Boston-based ad optimization and data analytics platform whose goal is to help brands and...

Alan Wolk, of TVREV, on the future of CTV and the evolution of “the...

The thing we still call "television" is rapidly evolving -- both from a viewer and an advertiser perspective. Today viewers can choose from an...
bronco

Ad Commentary. Direct Mail Waste? Or Clever Test by Ford?

What was Ford thinking? I love the power of direct mail and I love running A/B split tests for clients. However, I prefer to have...

Eric Bandholz, of BeardBrand, on ending “the shaving fad”

It's rare to find a successful DTC brand that's been able to scale up and crush the market without help from outside investors, but...

Jen Spencer, of SmartBug Media, on “Intelligent Inbound Marketing”

SmartBug Media -- whose founder and CEO Jen Spencer I was lucky to meet for an interview -- has billed itself as a "remote-first"...
afp

5 Reasons the AFP should go paperless!

Why write a mild rant about a nonprofit I love and admire, the Association of Fundraising Professionals (AFP)??? Because it provides a learning opportunity for...

Mary Grothe, of House of Revenue, on how to scale a business

Mary Grothe, CEO of House of Revenue, is passionate about scaling businesses. She began her company in 2017 after a long, successful sales career....

Neil Wainwright, of UpHabit, on better contact management for Salesforce and other CRMs

Neil Wainwright is Founder and CEO of UpHabit, a Toronto-based software company whose products provide a much better way of managing contacts and relationships...

Casey Armstrong, of ShipBob, on making fulfillment more efficient for brands

The pandemic brought home the fact that the global supply chain -- while a modern miracle of human ingenuity and enterprise -- is also...

Thomas Drew, of 1AND1, on making holistic health information more accessible

Thomas Drew is co-founder of 1AND1, a mental health and wellness company whose purpose is to drive behavioral change through expert-driven content, technology, and...
social

The Elusive Case Study – Experimenting on Oneself Experiment #1

In Scifi the mad scientist often tries the vaccine, or super-power generating injection on him or herself. But what's the marketing mad scientist to...
particle-ad

Ad Commentary: What do six-pack abs and eyebags have in common?

Hey Marketers!! Do you ever see an ad that isn't really supposed to be funny and smile anyway? Today, this ad made me smile because...

Erin Cigich, of Perform[cb], on the evolution of performance-based marketing

Performance-based advertising (AKA performance-based marketing or "the performance channel") provides a solution for brands seeking an effective, low-risk alternative to audience-based advertising and marketing....

Daniel Cmejla, of Chili Piper, on “Election Day Off” and Chili Piper, on improving...

Daniel Cmejla is a man who wears many hats. He's founder of Election Day Off, an initiative whose purpose is to make it easier...