LATEST ARTICLES

oli

Who Should “Own” DCO / Creative Optimization – Oli Marlow of Ad-Lib Shares Best...

In all forms of traditional media the agency's creative director, the brand manager, or some combination of client-side and agency-side creative thinkers own the...
oren

The evolution of (cookieless) targeting + tracking – Oren Netzer of cClearly

The third-party cookie is dying. Marketers and agencies are freaking out. So are wall-street analysts (but for slightly different reasons). It's never been entirely...
ujjwal dxl

Cut through the noise in marketing KPIs, find the truth. Ujjwal Dhoot, CMO at...

Few marketers have as strong a grasp of marketing data and KPIs as Ujjwal Dhoot, the CMO at DXL, a multi-channel retailer. Speaking of...
gregory

Public Relations Professionals – Common Mistakes – Gregory Galant’s POV

Earned media and PR remain powerful elements of an overall marketing campaign, and with the addition of SEO value, PR is even more powerful. I...
joe

Are Content Hubs An Overlooked SEO Strategy? –

It's always great to catch up with fellow SEO enthusiasts. I had the pleasure of discussing a bunch of SEO topics with Joseph Franklyn McElroy...
peter horan

Brands, Manufacturers and Amazon – Peter Horan’s Strategic View

The tug-of-war between major brands and in-house "store brands" has escalated with the arrival of Amazon. Major product brand owners have always been nervous...
jam

Space Jam #2 and the use of humor in advertising

Hunter Fine's recent adventure into Space Jam (Recipe #2)... See below... brought him to my attention, but he's a skilled copywriter and creative director....
mansi

Content Marketing For The Travel Industry

Leisure travel decisions, in particular, are not made at a moment's notice. The higher the price tag, the more research goes into every facet...
greg

The New IO – More Control Than Programmatic

You have some new media buying options, and you may not know it. All media is going digital to some degree, and media has always...
matt

Matt Turck, Chief Revenue Officer, Megaphone on the Future of Podcasting

Podcasts are HOT! You may have read that recently Spotify announced the "Strategic Acquisition of Podcast Technology Leader, Megaphone" which further cements the importance...