LATEST ARTICLES

Fred Godfrey, of Origin, on the evolution of CTV advertising

Kevin Lee -
0
Connected TV (CTV) use is exploding. 87 percent of Americans own at least one connected TV, with about 46 percent of these people watching...

Digital Marketing Oldtimer Quiz, the UTM (Blast from the past)

Kevin Lee -
0
At the final All-In Summit party I was recognized by a fellow Internet trailblazer, Brett Crosby, founder of Urchin Software Corporation which was the...
bill gurley

Bill Gurley’s 2,851 Miles & My All-In Miles (getting there)

Kevin Lee -
0
The All In Summit with "besties" was a blast at the UCLA campus Royce Hall. But getting there was quite the ordeal. My trip there...

Fei Wang, of Source Medium, on best practices for data and analytics

Kevin Lee -
0
I greatly enjoyed chatting with Fei Wang, founder of Source Medium, who shares some great insights about current data challenges faced by ecommerce merchants....

Linda Fanaras, of the Millennium Agency, on B2B marketing best practices, AI, & marketing...

Kevin Lee -
0
I had the great pleasure recently to sit down with Linda Fanaras, who, like me, wears many different hats. Linda is CEO/Strategist at the...

Sheila Steinmark, of MOGXP, on choreographing memorable experiential marketing events

Kevin Lee -
0
I was super-excited to catch up with Sheila Steinmark, CEO/CMO of MOGXP, a Plano, Texas-based agency that helps brands create memorable experiential marketing events....

How AI changes the SEO landscape: a conversation with Kevin Lee and Steffen Horst

Kevin Lee -
0
I had the pleasure of speaking with Steffen Horst, CEO and Co-Founder of Symphonic Digital, on his podcast entitled, "How AI Changes the SEO...

Dennis Kelly, of Postalytics, on using tech to bring direct mail marketing into the...

Kevin Lee -
0
I was happy to catch up with Dennis Kelly, CEO of Postalytics, a fast-growing,   Massachusetts-based company whose software automates many of the tasks associated...

Manish Chowdhary, of Pulse Commerce & Cahoot, on the rise of 3rd-party ecommerce marketplaces

Kevin Lee -
0
Manish Chowdhary is the Founder and CEO of Pulse Commerce, a leading mid-market order and inventory management system for brands and retailers in the...

Etai Rahmil, of Pure Over, on using organic relationships to build product support

Kevin Lee -
0
I enjoyed interviewing Etai Rahmil, Founder & CEO of Pure Over, a company manufacturing all-glass coffee makers. Unlike conventional pour-over coffee makers, Pure Over's...

Phillip Lomax, of MediaScience, on measuring audience response with next-gen tech, storytelling, and brand...

Kevin Lee -
0
Phillip Lomax is Executive Vice President at MediaScience, a leader in media and advertising innovation research, and I wanted to catch up with him...

Megan Cunningham, of Magnet Media, on the power of strategic storytelling

Kevin Lee -
0
Megan Cunningham is CEO and Founder of Magnet Media, a global brand content studio. Prior to founding Magnet Media, Megan worked in production at...

Dan Reich, of DIBS Beauty, on scaling a brand using influencers, AI, and marketing...

Kevin Lee -
0
  Dan Reich is a serial entrepreneur, investor, writer, and President and Co-Founder of DIBS Beauty, a makeup brand "that reimagines everyday beauty staples, making...

Des Cahill of Tipalti, on automating high-volume global payments

Kevin Lee -
0
Des Cahill is CMO at Tipalti, a company helping companies grow by making worldwide payments easier. Today, Tipalti is being used by a number...

Rick Watson, of RMW Commerce Consulting on AI, Hero SKUs, and Audience Research

Kevin Lee -
0
Rick Watson is the founding CEO of RMW Commerce Consulting, a New York-based strategic ecommerce firm. He's been active in ecommerce for more than 20...

Chad Hickey, of Givsly, on giving brands a sustainable alternative to “swag”-style gifting

Kevin Lee -
0
How many branded T-shirts are in your bureau drawer? How many promotional tote bags, water bottles, coffee mugs, baseball caps, or embroidered beanies linger...

Martin Schneider, of Annuitas, on how the right go-to-market strategy can be transformational

Kevin Lee -
0
Martin Schneider is Head of Research and Chief Evangelist at Annuitas, a boutique management consultancy specializing in go-to-market transformation. As his website states, "currently,...

Andy Batkin, of Duration Media, on reducing Adtech’s carbon footprint

Kevin Lee -
0
Digital advertising has a nasty carbon footprint -- according to a 2016 study, online advertising consumes between 20 and 282 terra-watt hours of energy...

Jessica Storry, of Stockpress, on making file sharing and collaboration easier

Kevin Lee -
0
In today's increasingly collaborative digital workplace, where remote and office-bound workers routinely share files on a variety of different digital platforms, including Google Drive,...

Dan Swift, of Numentum, on getting B2B salespeople to think like buyers

Kevin Lee -
0
Dan Swift is CEO of Numentum (formerly Empire Selling) a consultancy advising sales teams on how to up their game. I met Dan at...

Raechel Lambert, of Olivine, on B2B SaaS product marketing best practices

Kevin Lee -
0
Raechel Lambert is co-founder of Olivine, a B2B SaaS product marketing agency whose clients include ServiceNow, Meta, Twilio, and LinkedIn. She's also what she...

Jeanette Braun, Esq., of Braun IP Law, on intellectual property protection in the age...

Kevin Lee -
0
The use of generative AI tools is raising a host of unprecedented intellectual property issues. For example, if you use an AI tool to...

Christopher Kenna, of Brand Advance Group, on reaching underserved audiences

Kevin Lee -
0
Christopher Kenna is CEO and Founder at Brand Advance Group, a company whose mission is to "help the worlds largest Brands & Agencies reach...
Luma DMS

Luma DMS and whiskey – ChatGPT Vs Bard – taste in whiskey?

Kevin Lee -
0
Today I had the privilege of attending another fantastic Luma DMS East conference. The pic is Terry interviewing Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising...
bio

YouTube Ad Forensics

Kevin Lee -
0
Ever wonder if a YouTube ad is being heavily funded? https://youtu.be/z2Ovbv2_AGM This ad ran millions of impressions. The YouTube channel is completely empty of public vids. The website...

Michael Maher, of Cartology, on smarter marketing for the Amazon Marketplace

Kevin Lee -
0
Michael Maher is Chief Idea Officer at Cartology, an agency specializing in helping brands and marketers achieve success on Amazon Marketplace. He's also a...

Roberto Alcazar, of 305 Worldwide, on creativity, culture, and the future of advertising

Kevin Lee -
0
Roberto Alcazar is EVP Managing Partner & Executive Creative Director at 305 Worldwide, a division of Horizon Media, the largest media agency in the...

Will Chris Voss forgive me? I helped Goodwill.

Kevin Lee -
0
I often recommend "Never Split The Difference" by Chris Voss to folks and I enjoy giving copies of the book to folks. For this order...
wegman

Competitors and Community, Stew Leonard, the Wegmans and more

Kevin Lee -
0
I smiled when I read the latest blog post from Stew Jr at Stew Leonard's.  His dad Stew Leonard Senior had passed away recently...

Can Your BtoB / B2B Company Survive a Slowdown?

Kevin Lee -
0
Illustration - Midjourney: anime depiction of businesspeople at a graveyard looking at a large tombstone --v 5 --q 2 --s 750 If you aren't keeping...
123...12Page 1 of 12