LATEST ARTICLES

steve spiro

Steve Spiro “Master Connector” on Virtual vs In-Person Networking / Sales

Sales, and Marketing went digital during the pandemic, but sales and networking in particular can be more impactful in-person, F2F. I wanted to quiz...
Ben Barokas

Did Ad Industry Miss the Mark by Failing to Educate Consumers?

The Ad-Tech and digital media industry finds itself suddenly saddled with new regulations and privacy initiatives from with the top platforms. I had the...
warren zenna

GASP! Warren Zenna: Why CMOs Should Report to CROs (Chief Revenue Officers)

In BtoB in particular, the CRO holds final responsibility for new and recurring revenue. In this interview with Warren Zenna, Founder & CEO of...
Alexandra-banner-health

Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health

Alexandra Morehouse is Chief Marketing Officer, Banner Health, a Phoenix, Arizona-based nonprofit healthcare provider. Alexandra is also a board member of the Association of...
harry kargman

Tap the Power of Targeting Layers in Mobile Advertising – Harry Kargman

Targeting comes in may flavors and from many sources. Layered targeting adds both power and control according to my interview of Harry Kargman, Founder...
Michael Rosen

Don’t Call it a Comeback. Outdoor Advertising Renaissance Driven by Digital OOH – Michael...

Outdoor advertising is having a renaissance and digital is driving that trend. I was pleased to have an opportunity to interview Michael Rosen, Chief...
andrew

Core Web Vitals – Quality Score Andrew Wetzler on Google’s Market Power Driving Optimization

Andrew Wetzler and I have been in SEO and PPC a long time (pre-Google), so its interesting for us to watch Google using its...
Kevin Krim

Kevin Krim on Media Interaction Effects – The Power of Media

We all consume media of all kinds. Video is the form of media proven to deliver the greatest emotional punch and drive other behavior. But...
David Berkowitz

Shiny Objects – David Berkowitz – Criteria for New Marketing Channel Selection

David Berkowitz (the marketer, not the other one, he has some fun stories where folks get confused) and I have known each other for...
tom coburn

Tom Coburn on Jebbit’s State of Consumer Data Trust Study

The 2020's are defined as a period of even more rapid change than normal within the digital marketing ecosystem and much of that change...