LATEST ARTICLES

fight

ChatGPT vs Bard. Which One Won – Creative Challenge!

Kevin Lee -
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I'm live on Bard Beta, so it was time to do a head to head on a query that I belive required good filtering...
linda elon

Additional Thoughts on a Brand-Safe Twitter Ad Product

Kevin Lee -
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Photo from Midjourney, forgive me guys... LOL photorealistic picture of Linda Yaccarino having cappuccino with Elon Musk, facing the camera hyper-realistic high resolution --v...
elon

Possible MIA a must-attend with Musk joining the lineup

Kevin Lee -
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With the addition of Elon Musk to the agenda, the Possible event in Miami this April becomes a must-attend event. Elon joins: • LL Cool J •...
fire

Game theory on why the FDIC MUST raise their max to a million

Kevin Lee -
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If you have influence over a congressperson, ask them to empower the FDIC to raise the cap to a million. ($5 million or $10...

Daniel Tejada, of Straight Up Growth, on effective advertising & marketing for the Amazon...

Kevin Lee -
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Amazon's marketplace is where a huge share of e-commerce happens. It's also an incredibly powerful customer acquisition channel. And yet many brands are skittish...

Ramon Peralta, of Peralta Design, on the intersection of AI, creativity, and branding

Kevin Lee -
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Ramon Peralta is Founder and Chief Brand Officer at Peralta Design, a Shelton, Connecticut-based full-service advertising and marketing agency. He's also a TedX speaker...
oct

Amazon Smile Disbursement eMail, March 2023, Bonus Payment

Kevin Lee -
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Since many of you know I am closely following Amazon Smile's shutdown, not only because I run a nonprofit, but because I have the...

Jonathan Poma, of Loop, on how improving reverse logistics is a win-win for consumers...

Kevin Lee -
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Jonathan Poma is Founder and CEO at Loop, a Columbus, Ohio-based company dedicated to revolutionizing the post-purchase experience. It's an interesting niche and I...
smile

$200 Million EBITDA Question? Is Amazon Lost Without Smile, or Happy?

Kevin Lee -
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What will Smile's disappearance do to Amazon's EBITDA and stock price? Look at these Amazon Smile Screenshots: The end of year screenshot for 2022 End of October...

A Chronology of Amazon Smile’s Growth and Impact – Cause Marketing Powered Shopping

Kevin Lee -
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Before we start, the featured image is from MidJourney (which appears to have significant challenges with rendering hands LOL): "a beautiful woman pleased with...

Josiah Goff, of Tune, on the entrepreneur’s journey, podcasting, and community-based content

Kevin Lee -
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Josiah Goff wears many hats. He's a content creator, podcaster, entrepreneur, and is also Vice President of Product at Tune, a Chattanooga-based company whose...

Marques Ogden on teambuilding, podcasting, and the power of business testimonials

Kevin Lee -
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Marques Ogden learned a lot about leadership, teambuilding, and overcoming adversity when he played for the NFL, serving five years as an offensive lineman...

Adhithi Aji, of Adrich, on realtime consumption tracking for DTC brands

Kevin Lee -
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Adhithi Aji is Founder and President of Adrich, a Pittsburgh-based company whose technology delivers a closed loop ordering/monitoring system powered by data provided by...

Ed Kerr, of Practis, on how automated role-playing technology improves customer-facing interactions

Kevin Lee -
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I had the great pleasure recently to interview Ed Kerr, Co-Founder and CEO of Practis, a company whose patented, automated role-play system helps train...

Michael Akkerman, of Beach Road Consulting, on the evolution of search in the age...

Kevin Lee -
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I had a great conversation this past week with Michael Akkerman, principal at Beach Road Consulting. Michael has deep experience in the C-suite, with...

Abe Mezrich, of MediaWallah, on identity resolution, data privacy, and targeted advertising

Kevin Lee -
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I recently caught up with Abe Mezrich, Senior Director, Marketing & Communications, at MediaWallah, a company in the identity resolution space whose suite of...

Jeff Wald, of Bento Engine and Sonero.ai, on the future of work, AI, why...

Kevin Lee -
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I was super-excited to catch up with Jeff Wald, a serial entrepreneur, investor, board member and author. I met Jeff many years ago, when...

Bant Breen, of Qnary, on reputation management for business executives

Kevin Lee -
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Bant Breen is Founder and Chairman at Qnary, an executive reputation management and talent branding solutions company he founded in 2012. Since that time...

Jon Loomer, of Jon Loomer Digital, on Meta/Facebook advertising, AI, and the power of...

Kevin Lee -
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Jon Loomer, principal at Jon Loomer Digital, is a Meta advertising expert whose site, jonloomer.com, should be on your visiting list if you're doing...

Lauren Vaccarello, of Salesloft, on B2B selling strategies, sales/marketing KPI alignment, and why salespeople...

Kevin Lee -
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I had a lively conversation with Lauren Vaccarello, CMO at Salesloft, a company whose sales engagement platform provides revenue teams with a suite of...

Omer Cohen, of Skeep, on AI-driven shopping experiences, zero-party data, and e-commerce discovery

Kevin Lee -
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Omer Cohen is Co-Founder and CEO at Skeep, a Tel Aviv-based software company whose AI-driven technology delivers compelling personal experiences to e-commerce site visitors....
true classic

Blooper Reel Please (True Classic Tees).

Kevin Lee -
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Advertising can be fun, especially a video shoot for a brand that has a sense of humor. True Classic is one of those brands where...

DeAnn Campbell, of AAG Consulting, on B2B sales & marketing alignment + influencers, B2B...

Kevin Lee -
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I recently had the pleasure of interviewing DeAnn Campbell, of AAG Consulting, an Atlanta-based firm providing strategic advice for B2B companies. DeAnn is an...

Carrie Hutchison, of Re:wild: partnerships integral for “rewilding” the ecosystem

Kevin Lee -
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Carrie Hutchison is Director, Brand and Marketing, at Re:wild, an organization whose mission is to “rewild” and restore natural environments across the world. Active...
smile

Amazon to shut down SMILE leaving 1 million nonprofits seeking new solutions

Kevin Lee -
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Today, Amazon announced via an email to my nonprofit (Giving Forward) and via blog post that it will "wind down AmazonSmile by February 20,...

Michael Egenthal, of Squabble, on streamlining small claims filing YES Sue-em!

Kevin Lee -
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If you've worked at an agency or elsewhere in marketing, you know that it's often the case that people just don't get paid. Sometimes...
sales

Why I love being a Marketing Mad Scientist (podcast)

Kevin Lee -
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I just recently did a podcast with Dan Englander at Sales Schema about my passion for the agency business and form investing new tech...

Example of LinkedIn Lead-Gen ad – CEO Coaching International

Kevin Lee -
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I've been doing some less than complimentary ad commentaries, but here's a good one LOL. I'm a LinkedIn power-user, however, I don't have the time...

Sara Ajemian, of Rollworks, on the power of ABM marketing

Kevin Lee -
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If you're doing any kind of marketing, prospecting, or business development for your B2B company, you're probably familiar with ABM (Account-Based Marketing). ABM is...

Declan Dunn, of Dunn Simply, on performance marketing, content, AI, influencers, and why brands...

Kevin Lee -
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I was very glad to catch up with Declan Dunn, who I've heard speak at multiple performance and affiliate marketing events in the past...
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