LATEST ARTICLES

David Levin of Bob's Discount Furniturevideo

Strategic CMO: David Levin of Bob’s Discount Furniture

On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob's Discount Furniture. A...

The Many (Bitter) Flavors of Influencer Fraud

Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to...
SharpieGate

Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media

Sometimes lightning strikes for a brand -- and that downward heavenly spark struck this past week in the wake of "SharpieGate" -- the multi-day...

Marketing and HR – Disturbing Results of Girls Who Code Survey

You may not think that the experiences of interviewees (internship, part time, full time or contract), is of concern to the marketing team. Well,...

### @ the end of a Press Release

Halo Group (a Didit Company) has an article where they explain why ### three pound or hash tags are used at the end of...
CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=535567

Don’t Mix Research & Marketing

I've been tempted myself to use a survey to communicate as opposed to collect valuable information about prospects or clients, and while it is...

Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job

NYC had a bomb scare caused by someone who has provided Amazon Prime Day an unexpected and brand unsafe product placement. Clearly, some brand-unsafe advertising...
Oosoom at English Wikipedia [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]

Grappling with Clickless Searches from a Portalized Google

Remember "portals?" Back in the 1990s, becoming a "portal" was what web-based media companies did to resist losing users to 3rd-party sites whose advertising...

Pizza, Politics Pete, The Donald and Marketing

Sometimes a pizza says a lot. Politicians seem drawn to pizza, and for Pete Buttigieg, there's an alliteration to be had... So, when I...

Customer Service & Experiential Branding – Vonage Loses me to Ooma

One can easily make a case that customer service should be owned by marketing. Billions of dollars in marketing budget are deployed to get...